The Pools has enlisted Xtremepush to optimise its marketing channels and customer acquisition and retention strategy in support of its ongoing digital transformation. In 2023, the century-old business formerly known as The Football Pools rebranded to The Pools (thepools.com), launching its new app, website, and new games suite. Adopting a new digitally-led, player-centric approach, The Pools will utilise Xtremepush’s leading …
Read More »Tag Archives: The Football Pools
Mark McGuiness: The Football Pools – Back to the good old days…
Mark McGuiness, Head of Marketing and Casino at The Football Pools, says that global events and the upcoming review of the UK Gambling Act will change how bettors bet, with many consumers looking for big wins from small stakes and with established brands they can trust… You only have to take a quick look at the news headlines to see …
Read More »The Football Pools tasks FSB with delivering new digital portfolio
UK legacy gambling brand The Football Pools has confirmed that it will launch a sportsbook and gaming platform powered by FSB Tech, supporting the firm’s ongoing product and services revamp. Updating the market, FSB has been tasked with deploying a full-service sportsbook solution, which will operate alongside the Football Pools’ ‘classic games’ inventory. ‘FSB’s flexible solution will seamlessly integrate the …
Read More »CEO’s to exchange ‘controversial’ World Cup views at Betting on Football
Gambling bosses preparing to appear at next week’s Betting on Football show have promised ‘controversy’ when they take to the stage for the headline CEO panel. Taking place at 4pm on Thursday 22 March, Mr Green CEO Jesper Kärrbrink, mybet CEO Markus Peuler, BetBright CEO Marcus Brennan and The Football Pools managing director Conleth Byrne, will discuss the topic …
Read More »Sportech approves £53 million capital redistribution for shareholders
Updating the market, London-listed betting systems provider Sportech Plc has confirmed that it has completed its ‘capital reduction plan’ attached to the sale of it’s the Football Pools division, completed in June 2017 for £83 million. In accordance with previous transaction objectives, Sportech governance has declared a 29p-per-share distribution for its shareholders, which will see the company complete a cash …
Read More »Sportech – £83 million sale of The Football Pools to be completed this June
Updating investors, London-listed betting systems provider Sportech Plc has informed that it is on course to complete its sale of The Football Pools to London private equity firm OpCapita for £83 million. Sportech governance states that its will conclude the sale by the Football Pools by 8 June, with OpCapita special vehicle ‘FP Acquisitions Limited’ having been approved a betting …
Read More »Solid start to 2017 sees Sportech expand corporate footprint in Asia & USA
The governance of London-listed racing technology and betting systems provider Sportech Plc has declared a solid start to 2017 (Q1: January – March) in-line with corporate expectations. Updating investors ahead of its annual AGM, Sportech discontinues accounting the performance of its Football Pools division having agreed to sell the asset to London private equity firm OpCapita for £83 million last …
Read More »Sportech agrees to sell Football Pools for ‘£83 million cash’ to OpCapita PE
Updating the market, Sportech Plc has confirmed that it has entered a ‘conditional agreement’ to sell its Football Pools division for £83 million to ‘FP Acquisitions Limited’ a newly created company controlled by the funds of London private equity firm OpCapita. Seeking deal clearance, Sportech governance will now present the cash offer to its investors for approval. The Sportech board …
Read More »Survey shows fans choose football over Valentine’s Day romance
Romance will be in the air for some on Valentine’s Day, but most football fans aren’t willing to skip tonight’s action to spend a romantic evening with their partner. A survey commissioned by The Football Pools found that only 21% want to spend the night with their partner and 45% would prefer to watch the football on TV. 10% of …
Read More »Burlywood Capital moves to acquire The Football Pools for £97 million
Updating the market this morning, the board of Sportech Plc has announced that it has reached an agreement to sell The Football Pools to Burlywood Capital (Burlywood) for a total cash consideration of £97.25 million on a debt free/cash free basis. Sportech’s board will forward Burlywood proposal to investors, stating that the offer represented ‘an attractive opportunity to realise the …
Read More »