Tag Archives: The Drum

Ladbrokes Coral appoints Noel Hamill as Group Marketing lead

UK marketing news source The Drum has reported that FTSE100 bookmaker Ladbrokes Coral Plc has appointed Noel Hamill as new Group Chief Marketing Officer (CMO). Hamill joins Ladbrokes Coral’s leadership team from UK mobile telecoms operator EE, where he most recently served as Managing Director of Marketing (2016-2018). Taking over CMO responsibilities, Hamill will be tasked with leading group marketing …

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Combat Ready! Ex Paddy Power Mischief maker Ken Robertson launches The Tenth Man

Former Paddy Power advertising guru Ken Robertson has set up new venture ‘The Tenth Man’, a Dublin based marketing agency which will specialise in ‘building disruptive brands’. Robertson the former Group Advertising Director for Paddy Power Betfair, left the FTSE100 bookmaker in June 2017, having completed the post-merger combination of Paddy Power and Betfair marketing divisions. At the time of …

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No Suits, No Studio…Copa90 to broadcast live football matches

Social media football content creator Copa90, has revealed to UK marketing news source The Drum that it has plans to broadcast live matches through its growing digital network. Part of independent UK media group Bigballs Media, Copa90 operates a number of social media assets dedicated to creating/curating football content for global ‘youth’ audiences. At present, Copa90 social media assets have …

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Crispin Nieboer – data & personalisation are the key to William Hill’s future growth

Tasked with leading new innovation for William Hill, Crispin Nieboer Director of Corporate Development & Innovation believes refining data for a  further personalised customer engagement as the operator’s key to future growth. Nieboer a founding team member of WHLabs, William Hill’s specialist industry incubator shed personal insight to marketing news source The Drum. With regards to data and customer personalisation, …

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Paddy Power’s ‘Mischief Champion’ Harry Dromey departs for Channel 4

Having served as Paddy Power ‘Mischief Champion’ (official title) since July 2013, Harry Dromey has departed the bookmaker to join UK TV broadcaster Channel 4 as Group Head of Marketing Dromey a key figure for Paddy Power branding and marketing, established a number of high visibility and innovative campaigns, which gained the bookmaker nationwide and international press coverage. Dromey led …

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Paddy Power launches opening football 2015/2016 campaign with Lucky Generals

Paddy Power has launched its first 2015/2016 Premier League football campaign promoting its “Bet £20 Get £10” season kick-off promotion. The 30 second campaign titled Paddy Power – “So Generous it Hurts”, was filmed outside Manchester City’s Etihad Stadium, and depicts football fans being sprayed with gifts and offers from a Paddy Power 26 barrel chain gun. The opening Premier …

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Paddy Power re-appoints Lucky Generals as lead creative agency

Following just three months of service, Paddy Power has dropped ad agency Beattie McGuiness Bungay (BMB) and re-appointed former lead agency Lucky Generals to head up its creative marketing and brand strategy. UK marketing news source Campaign Magazine disclosed that the switch in agency had been approved by new Paddy Power CMO Gav Thompson who joined the company in April. …

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Paddy Power launches horse racing focused ‘Exhilaracing’ campaign

Paddy Power has announced the launch of its new ‘Exhilaracing’ multi-content advertising campaign to promote its 2015 horse racing markets.The advertising campaign will promote Paddy Powers ‘Best Price Guarantee’ and ‘money back special’ offers on UK horse racing events for both online and retail customers Paddy Power management confirmed that the advertising campaign would also help promote forthcoming product releases …

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Paddy Power earns multiple Social Buzz Awards nominations

Paddy Power has been nominated in six Social Buzz Awards categories. The awards held at the London Marriot Grosvenor Hotel on 27 November reward the best in UK social marketing. The Irish operator will be the only UK sports betting and gaming representative at the awards. UK media and marketing new source The Drum Network, event organisers of the Social …

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