Tag Archives: Team GB

Entain to play ‘pivotal role’ in Team GB support with SportAid extension

Entain Plc has extended its long-term partnership with sports charity SportsAid, with the aim of providing funding to young Team GB athletes at the Paris 2024 Olympic and Paralympic Games. As a result of the extension, the FTSE 100 company will double its financial backing for SportsAid, taking its total financial commitment to £500,000 by Paris 2024, having so far …

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SBC Leaders: Why technology is an ‘enabler’ for player entertainment

“Technology is all about what it can do to the player experience, how it generates excitement and even the social elements that it creates,” Jette Nygaard-Andersen, CEO of Entain, told SBC Leaders as she highlighted the ways technology can enable new consumer behaviours. In an exclusive interview with SBC Leaders, Nygaard-Andersen shone a light on the first six months as …

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Camelot shows Olympic support with ‘I AM Team GB’ campaign

Ahead of the start of the Rio 2016 Olympics (5 August), Camelot operator of The National Lottery has announced the launch of its ‘I AM Team GB’ animated ad campaign. Working in partnership with national broadcaster  ITV and design studio Art&Graft, The National Lottery launches the first ever 40’ animated advertisement supporting Team GB athletes in their quest for Rio …

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