A group of 60 gambling law reform advocates have joined the Big Step campaign in calling for a suspension of gambling advertising during this summer’s UEFA European Football Championship. An initiative of the Gambling with Lives charity, the Big Step has detailed its suggestions in a letter to several broadcasters and media outlets covering television, radio and online verticals, including …
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New football trading platform Footstock has announced its UK launch ahead of this weekend’s start of the 2020/2021 Premier League season (Saturday 12 September). Spearheading its UK debut, Footstock announced ‘trading first’ as it launched a ‘£100K freeroll contest’ which will be open to all EPL fans that register with its player trading exchange. The freeroll contest will run throughout …
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Player trading and fantasy football platform Footstock has signed Chris Kamara as its new brand ambassador for the 2020/21 season. Kamara will support the brand with a range of marketing and PR activations, helping Footstock grow its brand awareness and UK customer base. Commenting on his new role, Kamara said: “Ever since gaining my lucky break being spotted playing for …
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With the Premier League firmly upon us, the NFL season returning on Thursday, and the Champions League a mere two weeks away, the Matchbook Betting Podcast has announced a new roster of hosts. Ali Maxwell (Premier League), Nat Coombs (NFL) and Phil Kitromilides (Champions League) will be delivering weekly focused previews and insights for sports fans. Matchbook CEO Mark Brosnan …
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Sportsbet.io, part of the Coingaming Group, has announced the launch of an interactive live Twitch-based World Cup show, promising a broadcast “full of unique betting insight.” Bringing news and views from the football showpiece which is set to be held in Russia, “Your Road To Glory” will begin its coverage during the first game of the tournament, Russia versus Saudi …
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Updating the market, Ladbrokes marketing has announced that it will expand its existing relationship with social media content and fan engagement specialist The Ball Street Network. Entering a new European football season, Ladbrokes will act as lead sponsor of popular Ball Street Network YouTube channels’ ‘Arsenal Fan TV’ and ‘The Redmen TV’ (Liverpool FC focused YouTube Channel). In addition to …
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Matt Wilson Co-Founder & Chief Executive of Ball Street a specialist in sports social media engagement and content creation details to SBC the disruptive and often misunderstood nature of Fan Media. Focusing on viewer engagement and participation, Wilson has grown Ball Street’s network to be a leading social media vertical for sports. Wilson details to betting industry stakeholders the power …
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Coral will this week launch its new multi-million UK advertising campaign promoting its ‘extensive’ sports betting offers. The bookmaker aims to refresh its brand on TV and radio formats, by creating a ‘high-energy and action-packed campaign’. The campaign created by marketing agency Big Al’s Creative Emporium and features the voice of Peaky Blinders star Joe Cole, and will replace Coral’s …
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Betfred has been confirmed as the new official Super League title partner in a three-year deal which starts in 2017, Betfred’s 50th year of trading. Until 2019, Rugby League’s elite UK club competition will be known as the Betfred Super League. Alongside the naming rights, the company will be showcased at grounds across the country in front of more than …
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Adam Roland is the Founder and Director of Heavyweight Sports, a marketing PR agency focused on sports based in both London and Manchester. Adam will be speaking on the panel ‘Personality Profile – How bookmakers use the ambassadorial role to reach an audience’ at Betting on Sports this month (15th-16th) alongside Stuart Tilly of Argyll Entertainment and BetonBrazil, and the …
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