Tag Archives: talksport

Matchbook Betting Podcast unveils three new hosts

With the Premier League firmly upon us, the NFL season returning on Thursday, and the Champions League a mere two weeks away, the Matchbook Betting Podcast has announced a new roster of hosts. Ali Maxwell (Premier League), Nat Coombs (NFL) and Phil Kitromilides (Champions League) will be delivering weekly focused previews and insights for sports fans. Matchbook CEO Mark Brosnan …

Read More »

Sportsbet.io unveils “Your Road To Glory” World Cup show

Copyright: donfiore / 123RF Stock Photo

Sportsbet.io, part of the Coingaming Group, has announced the launch of an interactive live Twitch-based World Cup show, promising a broadcast “full of unique betting insight.” Bringing news and views from the football showpiece which is set to be held in Russia, “Your Road To Glory” will begin its coverage during the first game of the tournament, Russia versus Saudi …

Read More »

FAN UP! Ladbrokes expands social content partnership with Ball Street Network

Updating the market, Ladbrokes marketing has announced that it will expand its existing relationship with social media content and fan engagement specialist The Ball Street Network. Entering a new European football season, Ladbrokes will act as lead sponsor of popular Ball Street Network YouTube channels’ ‘Arsenal Fan TV’ and ‘The Redmen TV’ (Liverpool FC focused YouTube Channel). In addition to …

Read More »

Matt Wilson: Ball Street – No Hype… Why Fan Media should matter to all industry stakeholders

Matt Wilson Co-Founder & Chief Executive of Ball Street a specialist in sports social media engagement and content creation details to SBC the disruptive and often misunderstood nature of Fan Media. Focusing on viewer engagement and participation, Wilson has grown Ball Street’s network to be a leading social media vertical for sports. Wilson details to betting industry stakeholders the power …

Read More »

Coral aims for ‘high energy’ in latest UK advertising campaign

Coral will this week launch its new multi-million UK advertising campaign promoting its ‘extensive’ sports betting offers. The bookmaker aims to refresh its brand on TV and radio formats, by creating a ‘high-energy and action-packed campaign’. The campaign created by marketing agency Big Al’s Creative Emporium and features the voice of Peaky Blinders star Joe Cole, and will replace Coral’s …

Read More »

Betfred to become Super League sponsor in 50th year of trading

Betfred has been confirmed as the new official Super League title partner in a three-year deal which starts in 2017, Betfred’s 50th year of trading. Until 2019, Rugby League’s elite UK club competition will be known as the Betfred Super League. Alongside the naming rights, the company will be showcased at grounds across the country in front of more than …

Read More »

BOS Speaker: Adam Roland – Heavyweight Sports – Robokeepers and Paddy Pants

Adam Roland is the Founder and Director of Heavyweight Sports, a marketing PR agency focused on sports based in both London and Manchester. Adam will be speaking on the panel ‘Personality Profile – How bookmakers use the ambassadorial role to reach an audience’ at Betting on Sports this month (15th-16th) alongside Stuart Tilly of Argyll Entertainment and BetonBrazil, and the …

Read More »

Why the bookies love famous faces

Big name sports stars looking to keep bringing home the bacon post-retirement have a few options these days.  From attempting to emulate GNev’s punditry on Sky Sports, the usual route of remaining in the game as a manager, coach, scout or agent to opening a carp fishery in France if you’re Lee Bowyer, there’s another choice becoming all the more popular. …

Read More »

10Bet launches Euro 2016 ad campaign featuring In-Play service

10Bet has launched a first ever offline campaign to connect with sports fans during Euro 2016. The campaign, produced in partnership with London agency Jump and media partner AMS, focuses on 10Bet’s hundreds of In-Play markets for over 22,000 live events per month. Comprising TV ads on channels including Eurosport, ITV 2, ITV4 and More4, amongst others, plus radio slots …

Read More »

Betway continues Talksport Bingham & Quinn partnership

Betway has confirmed its renewal its sponsorship of the Weekend Sports Breakfast show on talkSPORT. The deal sees Betway remain the official betting partner of the iconic programme hosted by Georgie Bingham and Micky Quinn until July 2016. On air Saturday and Sunday mornings from 7am to 11am, the show will feature Betway’s Alan Alger discussing the latest odds and will include a number of giveaways …

Read More »