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Industry marketing stakeholders and decision makers are now faced with an abundance of tools and devices designed to optimise campaigns and maximise efficiencies. Sylvia Jensen, Head of Marketing EMEA at Oracle Marketing Cloud argues that industry marketers are better off stepping back and understanding their eco-system and tech infrastructure. This knowledge and understanding may lead to realising key objectives of customer …
Read More »Sylvia Jensen – Oracle Marketing Cloud – Its time for Marketing to step back & understand its ecosystem
