Tag Archives: sydney

Unibet Australia seeks deeper brand narrative with ‘It Pays to Speak Sport’

Kindred Group’s online sportsbook subsidiary Unibet Australia has launched its new multi-media advertising campaign ‘It Pays to Speak Sport’ to differentiate its brand from existing market incumbents. The high definition campaign, which is narrated by Unibet Australia Ambassadors Brian Fletcher an NRL commentator and cricket counterpart Mark ‘Junior’ Waugh, has been developed by Sydney-based creative marketing agency AnalogFolk. In its campaign …

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Lightning Box strikes William Hill expansion

Sydney based slot supplier Lightning Box has strengthened its relationship with William Hill, after being commissioned to produce an extra two exclusive titles. Following a successful launch of popular online games Silver Lion Deluxe and Panda Pow Deluxe in retail, more omni-channel content is now to be developed. The tailored versions of the slots have proved popular with players on …

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Tabcorp found guilty of illegal new accounts promotion

TAB - Copyright: tktktk / 123RF Stock Photo

Australian gambling operator Tabcorp has been found guilty of illegally luring punters to open new accounts via a promotion published both online and in the newspaper. The promotion, published in August 2015, offered bonus bets and other rewards as inducements. The company was brought to court because it is illegal for bookies to publish ads tempting NSW residents with inducements …

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AOC aims to arrest decline by emulating Britain’s lottery system

Australia’s Olympic Committee (AOC) President John Coates has thrown ‘100% support’ behind calls for an A$50 million (£29.86 million) lottery to boost funding for sport in the country. The proposal comes after Australia’s disappointing 10th place finish in the medals table at Rio 2016, which continued a decline from fourth place in both Sydney (2000) and Athens (2004). Coates made …

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New Lightning Box Games slot gets exclusive launch on Betsson

Viking Fire has been launched exclusively on Betsson for a two-week period, before it is released to the general market on November 30. The latest release from Lightning Box Games is a 4×5-reel, 40-line slot game, available on both desktop and mobile. Players with shields and helmets catapult rocks at enemy ships to earn up to four extra wilds and …

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Digital Fuel creates new entity for sports, racing and betting

Digital Fuel Marketing has established Digital Fuel Innovations (DFI), a new entity that will focus on content, technology, development, and products for the sports, racing and betting sector. As part of the launch, DFI will manage the relationships between Chroma Sports and wagering operators. Based in Sydney, and with offices in Melbourne, Hong Kong, London and Brighton, DFI will aim …

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Crown Resorts wins approval for Sydney Crown Casino

Work will soon begin on a new 71-story hotel and casino complex in Sydney, after Australian mogul James Packer won approval for the building from NSW’s Planning Assessment Commission (PAC). This was the final planning process hurdle for Packer, who won the rights to build the Crown Resorts complex after a bidding war with The Star Casino in 2012, and …

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Ladbrokes announces World Series of Darts title sponsorship

Ladbrokes has extended its support of the Professional Darts Corporation (PDC) as the new title sponsors of the Ladbrokes World Series of Darts Finals, with tickets for the two-day tournament set to go on priority sale today. Ladbrokes returned to darts sponsorship in 2016 as title sponsors of the Ladbrokes Sydney Darts Masters, which will be held in August. In …

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Job of the Week: Sports Trading Integrity Analyst

LOCATION: Sydney, AU JOB TYPE: Permanent The Sporting Integrity Trading Analyst will be part of Sportradar’s expanding Security Services team. Since 2004, Sportradar has provided its Fraud Detection System (FDS) to sports federations across the world in order to monitor the global betting market for signs of corruption and match-fixing. The FDS now monitors in excess of 65,000 matches each …

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Betfred takes on MarginMaker for Australian operation

GTECH has announced that it has been selected to provide the technology platform to support Betfred’s launch of its new Australian interactive sports betting operation. GTECH’s industry-leading MarginMaker platform supported the launch of Betfred’s sportsbook product in May 2014. The initial sports betting launch included the mobile sportsbook, with online and racebook launches to follow in the coming months. GTECH …

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