Tag Archives: Sweden

LeoVegas AB has launched an appeal against the SEK 2 million penalty (€200,000) issued by Swedish gambling inspectorate Spelinspektionen related to “shortcomings in the work against money laundering and terrorist financing”. Spelinspektionen communicated that LeoVegas had failed to comply in ensuring the risk-based AML safeguards of Sweden’s ‘Money Laundering Act’.  The penalty notice specified that LeoVegas had failed to ‘risk …

Branschföreningen för Onlinespel (BOS), Sweden’s online gambling trade association, has reiterated its concerns on competition and fair market standards with regards to Swedish state lottery and gambling monopoly Svenska Spel’s influence on regulatory affairs.  Responding to the Riksdag commissioned ‘Gambling Market Inquiry’ (‘Spelmarknadsutredningen’), BOS outlined that Swedish gambling continues to be undermined by the presence of Svenska Spel, which is …

Svenska Spel has revealed that its heritage ‘Elite Sports Scholarship’ programme has secured a record number of applicants for its 2021 edition. For the past 40-years, Svenska Spel, Sweden’s state-owned lottery and gambling monopoly, has operated its sports scholarship programme in partnership with Riksidrottsförbundet – Sweden’s Confederation for Sports. Each year, Svenska Spel awards 50 amateur athletes with a SEK …

Svenska Spel has appointed Carat Sverige to serve as its lead media planning and buying advertising agency. The appointment sees Sweden’s state-owned lottery and gaming operator complete its group-wide marketing review which begun in autumn of 2020. Carat Sverige will replace incumbent OMD, taking over the responsibilities of executing the delivery of Svenska Spel’s multi-billion Swedish advertising account.  “Sweden’s best …

Spelinspektionen has handed ‘Hillside Sports’ , the registered company of bet365 Sweden, a SEK 1 million (€95,00) penalty for taking bets on an under-18s football match. The sanction was issued in relation to a Sodra Västergötlands Fotbollförbund (Swedish southern district League) training match between Kronängs IF vs Mariedals IK which was played on 28 March 2020. Reviewing matchday line-ups, Spelinspektionen …

Svenska Spel has introduced a new sales commission model for its Swedish lottery and gaming agents, as it aims to keep its ‘retail products competitive’ amid changes to the country’s wider gambling marketplace. The new model marks the first commission change for Svenska Spel retail agents in the state-owned operator’s 30-year history serving as Sweden’s monopoly for gambling services.   2019 …

The board of Svenska Spel has proposed an additional SEK 3.2 billion (€310m) dividend to be paid to the Swedish government, to assist emergency services in the fight against the COVID-19 pandemic.  The proposed dividend will be paid directly from Svenska Spel’s corporate accounts, with the transaction scheduled to be sanctioned at the company’s AGM on Tuesday 27 April. “As …

LeoVegas AB has agreed to acquire all ‘Expekt Nordics Ltd’ assets from French online gambling operator Betclic Group for a total purchase price of €5 million.  The deal sees LeoVegas take over the management of Expekt – a heritage online sportsbook brand operating across Scandinavian markets since 1999. Updating investors, LeoVegas states that the acquisition has been undertaken to strengthen …

Svenska Spel has appointed Forsman & Bodenfors as its new lead advertising agency for ‘strategic and creative marketing’. The Swedish state-owned lottery and sports betting operator launched an agency tender at the start of the year, reviewing its current strategic marketing and brand development frameworks. Following a ‘careful evaluation’ of agency pitches, Svenska Spel has confirmed Gothenburg-based Forsman & Bodenfors …