Tag Archives: Sweden

Spelberoendegruppen, Sweden’s non-profit organisation providing gambling addiction support services, has urged the government to implement ‘wider safeguards’ to protect national consumers from further gambling risks.  The call was led by Spelberoendegruppen Chairman Omid Rezvani, speaking to public broadcaster Sveriges Television (SVT), in which he relayed the charity’s concerns with regards to ‘the marketing of online slots’ and that addicts could …

Svenska Spel has recorded positive Q2 trading, as Sweden’s state-owned gambling operator prepares to reopen all Casino Cosmopol and Vegas arcade venues from lockdown.  Buoyed by strong sports betting activity (+106%), Q2 trading saw Svenska Spel register group net revenues of SEK 1,94 billion (€188m), up 18% on corresponding 2020 results of SEK 1.64 billion – a period heavily disrupted …

AB Trav och Galopp (ATG), the operating company of Swedish licensed horse racing and trotting venues, has confirmed that it will no longer accept customer registrations from foreign/non-nationals. Following 2019’s implementation of new rules applied by Swedish gambling’s new regulatory regime, ATG venues have been forced to register all players wagering at its venues. In the wake of an internal …

Spelinspektionen, Sweden’s gambling inspectorate, has warned licensed online sportsbook operators to closely follow and maintain its rules with regards to their in-play market offerings.  The notice follows official Spelinspektionen warnings to Swedish state-owned racing operator AB Trav Galopp (ATG) and Polar Limited, the operating firm of Coolbet.com for breaching Gaming Act provisions on sportsbook markets. During Q1 trading, ATG has …

Spelbranschens Riksorganisation (SPER), Sweden’s independent online gambling trade association has published a ‘draft framework’ outlining best practices on consumer terms and conditions for its members to follow.  The advisory framework has been developed in response to criticism by Konsumentverket – Sweden’s Consumer Agency with regards to the unaligned standards of the Swedish regulated market’s terms and conditions. In response, SPER …

Betway continues to expand its sponsorship portfolio within pro-tennis, becoming the official betting partner of the Nordea Open – Sweden’s oldest and most popular ATP event. Taking place in the Swedish coastal town of Bastad from 5-to-17 July, the Nordea Open has been voted as tennis players as the ATP 250 Tournament of the Year for the past eleven consecutive …

Betway has lost its appeal to dismiss-or-reduce its SEK 4.7 million (€460,000) fine issued by Swedish gambling inspectorate Spelinspektionen in relation to bonus violations sanctioned in 2019. The Court of Appeal of Jönköping sided with Spelinspektionen in its assessment that Betway had violated ‘Section 9’ of Sweden’s reformed Gaming Act by offering players ‘recurred bonus incentives’ for further deposits and …

The governing bodies of Swedish horseracing have agreed to trial a new ‘V64 Xpress’ competition format, seeking to revive audience participation with Swedish trotting’s winter schedule.  Beginning from 17 September, Svensk Travsport – Swedish Trotting’s governing body – will test its new V64 Xpress competition format, hosting simultaneous back-to-back trotting races across two ATG racetrack venues. Svensk Travsport and ATG …

Svenska Spel has signed an agreement to become the new main sponsor of the Swedish Women’s Hockey League (SDHL), the Swedish Hockey League (SHL) and HockeyAllsvenskan (HA). The five-year agreement is effective from July 1 this year until June 30, 2026. It represents a historic effort to make Swedish hockey more equal with extra resources being put into the Swedish Women’s Hockey League. Alongside the …

Svenska Spel has appointed Stockholm-based Nord DDB as its new lead ‘content communications and creative concepts’ marketing agency. A subsidiary of the DDB Worldwide advertising group, Nord DDB will initially work on developing new content-led campaigns for Svenska Spel’s TUR lottery division, promoting its retail brands of Triss, lotto, Keno and Euro jackpots. The agency’s remit has been assigned to …