Tag Archives: Sweden

Unibet prepares for record breaking ‘Blågult Tuesday’

Kindred Group’s European online betting subsidiary Unibet awaits a monumental Tuesday of trading as Sweden seeks to make the quarter finals of Russia 2018. Taking on Switzerland at the Saint Petersburg Stadium (Tuesday 3 July 16:00 CET), Unibet anticipates a record day of market trading as Sweden’s ‘Blågult’ seeks to continue its unexpected World Cup 2018 journey. Having topped World …

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Unibet secures landmark Swedish Elitfotboll sponsorship promoting responsibility & standards

Ahead of Sweden regulating its online betting market, Stockholm-listed Kindred Group Plc has announced its biggest sports sponsorship to date, confirming that its Unibet brand will become the title sponsor of the Allsvenskan and Superettan leagues, the top two tiers of Swedish professional football. Agreeing to terms with Svensk Elitfotboll, the governing body of the Allsvenskan and Superettan leagues, Kindred governance …

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Telenor’s Patrik Hofbauer to lead Svenska Spel in changing Swedish marketplace

The governance of Swedish state-owned gambling enterprise Svenska Spel ends its six-month executive search to replace outgoing leader Lennart Käll, confirming the appointment of Patrik Hofbauer as new Group CEO. A seasoned media executive, Hofbauer joins Svenska Spel’s leadership team, from leading Scandinavian telecoms operator Telenor Sverige where he most recently served as CEO (2014-2018). Entering 2018, Svenska Spel confirmed the …

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Preparing for Remote Gaming Duty increase: Should operators be looking beyond the UK?

Owen Tustin, VP Gaming, Relationship Management at emerchantpay, looks at the ways that UK operators can prepare for the mooted increase in taxation in the jurisidictions by looking internationally. Much has been written about the likely impact of the impending increase in Remote Gaming Duty (RGD) on UK-licensed operators. As the Government looks to recover an expected £400m shortfall in tax …

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Lotteriinspektionen seeks to publish Swedish online gambling application forms on 10 July

Updating the market, Swedish gambling regulator Lotteriinspektionen has confirmed that it will publish its online gambling licence application forms on 10 July. The forms will be published on the regulator’s website as soon as the Swedish government settles on the final enactment of Gambling Ordinance, a mandate which has previously been published and notified to the European Commission. The Gambling …

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Swedish Parliament unanimous in approving new Gambling Bill

As anticipated Sweden’s Parliament has approved the mandate of the new Gambling Bill, which will revamp the nation’s gambling industry framework and introduce national legislation for online gambling services. Having been approved by all Swedish parliamentary committees, the Gambling Bill was forwarded for a final review and vote on Thursday 7 June. The Gambling Bill received a unanimous 93% (282 …

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Kambi closes in on ATG deal as Sweden prepares for reform

Kambi has announced it is close to finalising a deal with Swedish horse racing operator AB Trav och Galopp (ATG) for the provision of its premium sports betting services. As part of the newly formed partnership, ATG will enhance its offering with the integration of Kambi’s renowned sportsbook product. The group has outlined that internal product testing will commence  imminently. …

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Reformed Swedish Gambling Act set for final vote this Thursday

Sweden’s Cultural Affairs Committee has detailed its support for the legislation to revamp the national gambling framework, introducing the new ‘Swedish Gambling Act’ replacing the 1994 Lottery Act and the Casino Act of 1999. The committee has recommended no changes to the legislation, which will now be forwarded for a final debate and voting by Parliament set for Thursday 7 …

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Flotation to net Better Collective £50m

Better Collective has outlined that as part of its initial public offering (IPO), by 8 June it plans to have released shares onto the Nasdaq Stockholm stock exchange. The offering is going to be made to the public in Sweden and to institutional investors in Sweden and abroad.  Publishing its prospectus, the group detailed the price range for the company’s listing …

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Swedish Open serves up tennis turnover growth on LeoVegas

LeoVegas Swedish

LeoVegas will resume sponsorship of the Swedish Open in Båstad, after the success of last year’s strategic effort to profile its fast-growing live tennis offering. Live betting on tennis, especially through mobile devices, is one of the fastest growing turnover markets for LeoVegas, who has combined the opportunity for all punters to bet on every point with live-streaming for ATP …

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