Tag Archives: Svenska Spel

Svenska Spel backs Grassroots expansion of Esportshall

Svenska Spel

Svenska Spel has announced that it will fund the expansion of Esportshall, Sweden’s leading esports coaching and mentoring organisation. Sweden’s state-owned lottery operator will become the principal sponsor of Esportshall new ‘Grassroots Cup’ tournaments, an amateur series seeking to uncover the next generation of Swedish talents across all major formats of competitive gaming. Esportshall was established by former CSGO player …

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Svenska Spel maintains stable H1 ahead of full unit comeback

Svenska Spel has recorded positive Q2 trading, as Sweden’s state-owned gambling operator prepares to reopen all Casino Cosmopol and Vegas arcade venues from lockdown.  Buoyed by strong sports betting activity (+106%), Q2 trading saw Svenska Spel register group net revenues of SEK 1,94 billion (€188m), up 18% on corresponding 2020 results of SEK 1.64 billion – a period heavily disrupted …

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Svenska Spel to serve as chief sponsor of Swedish women’s pro-hockey leagues

Svenska Spel has signed an agreement to become the new main sponsor of the Swedish Women’s Hockey League (SDHL), the Swedish Hockey League (SHL) and HockeyAllsvenskan (HA). The five-year agreement is effective from July 1 this year until June 30, 2026. It represents a historic effort to make Swedish hockey more equal with extra resources being put into the Swedish Women’s Hockey League. Alongside the …

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Svenska Spel appoints Nord DDB as lead content agency for TUR division

Svenska Spel has appointed Stockholm-based Nord DDB as its new lead ‘content communications and creative concepts’ marketing agency. A subsidiary of the DDB Worldwide advertising group, Nord DDB will initially work on developing new content-led campaigns for Svenska Spel’s TUR lottery division, promoting its retail brands of Triss, lotto, Keno and Euro jackpots. The agency’s remit has been assigned to …

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Swedish banking denial to operators prompts official BOS complaint

Branscheforenigen för Onlinespel (BOS), Sweden’s online gambling trade association, has demanded that the Swedish Financial Authority (Finansinspektionen) explain why banks have ‘withdrawn their financial services for’ licensed operators.   BOS’ complaint states that during 2021, the majority of its members have unexpectedly had to deal with account closures and the termination of agreed payment services provided by national banks. “As far …

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BOS calls for Svenska Spel strip down to secure market clarity

Svenska Spel

Branschföreningen för Onlinespel (BOS), Sweden’s online gambling trade association, has reiterated its concerns on competition and fair market standards with regards to Swedish state lottery and gambling monopoly Svenska Spel’s influence on regulatory affairs.  Responding to the Riksdag commissioned ‘Gambling Market Inquiry’ (‘Spelmarknadsutredningen’), BOS outlined that Swedish gambling continues to be undermined by the presence of Svenska Spel, which is …

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Svenska Spel sees record participation for Elite Sports Scholarship programme 

Svenska Spel has revealed that its heritage ‘Elite Sports Scholarship’ programme has secured a record number of applicants for its 2021 edition. For the past 40-years, Svenska Spel, Sweden’s state-owned lottery and gambling monopoly, has operated its sports scholarship programme in partnership with Riksidrottsförbundet – Sweden’s Confederation for Sports. Each year, Svenska Spel awards 50 amateur athletes with a SEK …

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Svenska Spel appoints Carat Sverige to complete its agency makeover

Svenska Spel has appointed Carat Sverige to serve as its lead media planning and buying advertising agency. The appointment sees Sweden’s state-owned lottery and gaming operator complete its group-wide marketing review which begun in autumn of 2020. Carat Sverige will replace incumbent OMD, taking over the responsibilities of executing the delivery of Svenska Spel’s multi-billion Swedish advertising account.  “Sweden’s best …

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Svenska Spel renews Happy F&B as brand development agency 

Svenska Spel will continue to work with Stockholm marketing agency Happy F&B as lead ‘brand development’ agency for Sweden’s national lottery and games company. The renewal follows an internal review carried out by Svenska Spel management, which examined all company marketing disciplines and existing agency relationships. Despite working across Svenska Spel marketing campaigns since 2018, Happy F&B was required to re-pitch …

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Svenska Spel revamps agent commission models

Svenska Spel trials ‘coupon free’ paperless purchase as next retail innovation 

Svenska Spel has introduced a new sales commission model for its Swedish lottery and gaming agents, as it aims to keep its ‘retail products competitive’ amid changes to the country’s wider gambling marketplace. The new model marks the first commission change for Svenska Spel retail agents in the state-owned operator’s 30-year history serving as Sweden’s monopoly for gambling services.   2019 …

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