Tag Archives: SuperLobby.com

Breaking the UK market – DraftKings’ DFS Challenge

US based daily fantasy sports operator DraftKings entered the UK market in February 2016 having secured a UKGC licence, but the question of its success in entrancing UK customers with its DFS product remains very much unanswered. The company secured impressive partnerships with the likes of Liverpool and Arsenal but has yet to embark on a no holds barred nationwide marketing campaign, …

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