Spotlight Sports Group (SSG) has made enhancements to its Superfeed content engine, targeting an increased volume of content across more markets and sports leagues. Specifically, the content and media company has upgraded the volume of betting prompts for each match by 100%, enabling the delivery of betting prompts to 136 different markets. The company detailed that the enhancements have been …
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Catena Media will integrate Spotlight Sports Group’s Superfeed engine into its horse racing-focused websites after the two companies agreed a new partnership. Under the terms of the deal, CatenaMedia’s GG.co.uk and racingtips.com will benefit from the full international offering of data and content from more than 60,000 races annually, made available via the Superfeed engine. Daniel Smith, Spotlight Sports Group’s …
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Technology, content and media company, Spotlight Sports Group (SSG), has released the results of an independent study into its own in-play content engine – Superfeed. Tested on a UK bookmaker, results showed that 20% of customers added a selection to their bet slip when the in-play content was shown. The independent study was conducted by LeanConvert and found an 8.24% …
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With 250 days until the first-ever Winter World Cup, Spotlight Sports Group Senior VP of Technology Rob Lee has taken time to discuss how important it is to get your product right in the run-up to the tournament. Lee, who recently joined the group from Sky Bet, also outlines the value of sportsbooks’ in-play products with games being televised around …
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bet365 has secured access to an expanded range of international horseracing content after agreeing a new three-year agreement with Spotlight Sports Group. Through the partnership, customers across all of bet365’s domains – including those licenced in North America – will benefit from Spotlight Sports Group’s Superfeed content engine which is offered via a single integration. Content from Racing Post, offered …
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Providing content for the biggest sports events is the easy bit, but the challenge for Superfeed is to deliver the same level of coverage across the board – and “make more events matter” to the player, said Spotlight Sports Group Head of Digital Will Fyler. SBC News caught up with Fyler to reflect on the first three months for the …
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Ahead of the new football season, Spotlight Sports Group has released a series of new pre-play and in-play packages which will be powered by its Superfeed content engine. The new packages, Spotlight Sports Group said, will expand its coverage of football across more teams and leagues “than ever before”. Will Fyler, Spotlight Sports Group’s Head of Digital, explained: “Euro 2020 …
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Better Collective has enhanced its sports and racing content by integrating Spotlight Sports’ recently launched Superfeed engine, which leverages the Racing Post brand. The deal builds on a previous agreement between Spotlight Sports Group and the Danish sports betting and gaming operator signed five years ago, which has seen Better Collective expand its global audience, backed by Spotlight’s support for …
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Spotlight Sports Group’s Superfeed in-play content engine will now power Checkd Media’s social media and betting hub app after the duo signed a new partnership. As part of the three-year agreement, Checkd Media will now be able to offer its customers live tipping and content based on on-field events and historical data. “Our Superfeed in-play product is proven to exceed …
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Three quarters of sports bettors prefer picks and projections over raw statistical data, said Spotlight Sports Group VP Sales Justin Geiger, as he discussed the recent launch of Superfeed – a feed turning data into digestible insights and verdicts for sports events. As part of an exclusive interview for Gambling TV, he also explained the product’s ‘make more events matter’ …
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