December 9, 2021
Kindred’s Unibet brand has expanded its responsibility and safer gambling collaboration with Swedish Elite Football (SEF), a representative body for Sweden’s top two football leagues. The continuation of the partnership will see the 32 clubs and over 1,000 players – in addition to their coaches – from the top-tier Allsvenskan and second division Superettan receive online training courses in player …
Read More »June 5, 2019
Swedish state-owned gambling operator Svenska Spel has secured a new agreement with Swedish Elite Football (SEF) which will see the duo collaborate in offering education surrounding match-fixing and sport integrity. Svenska Spel and the SEF will deliver a series of lectures at Sweden’s annual youth tournament, The Gothia Cup, which will primarily focus on addressing the dangers of match-fixing and …
Read More »November 30, 2018
Kindred Group Plc, one of the first incumbents to secure a ‘Swedish Gambling Licence’ issued by Lotteriinspektionen has reemphasized that its home market activity will be driven by social responsibility, sustainability and public trust. Approaching the 1 January 2019 launch date for the new Swedish online gambling marketplace, Kindred governance confirms that it will operate its following brands: unibet.se, mariacasino.se, …
Read More »June 28, 2018
Ahead of Sweden regulating its online betting market, Stockholm-listed Kindred Group Plc has announced its biggest sports sponsorship to date, confirming that its Unibet brand will become the title sponsor of the Allsvenskan and Superettan leagues, the top two tiers of Swedish professional football. Agreeing to terms with Svensk Elitfotboll, the governing body of the Allsvenskan and Superettan leagues, Kindred governance …
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