Superbet Group has made changes to its marketing strategy in Romania, one of its core territories, scaling back commercial messaging in outdoor advertising. The multinational betting and gaming group aims to complete the removal of all commercial messages in ‘out-of-home’ advertising during the first half of the year, with the process due to start ‘in the future’. Where the firm …
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Superbet has announced the appointment of Hans-Holger Albrecht as its new Chairman, seeking to leverage its new board member’s extensive business experience. Having worked with both private and publicly traded companies, Albrecht will play a key role in achieving the international betting and technology group’s ambitions to secure a stock exchange listing. The company has detailed a general commercial goal …
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Superbet has become the latest Romanian betting firm to partner with OKTO, incorporating the fintech firm’s omnichannel payments solution. The operator has integrated OKTO’s platform across its retail and online channels to create ‘digital payment experiences’ for its customers, in particular highlighting the adoption of the OKTO.WALLET solution in self-service betting terminals. This has been completed across 1,000 points of …
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Superbet Group, a pan-European betting and gaming operator, has enhanced its partnership with Genius Sports to cover free-to-play game development. Building on an agreement in place since 2019, which has focused on official data, trading and streaming, the updated partnership will add a new objective of player engagement and retention. The partners will plan, build and launch a bespoke FTP …
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Fortuna Entertainment has been crowned Polish Bookmaker of the Year for 2021, chosen by the expert panel of Polish sports betting community LegalniBukmacherzy.pl. The gala event organised by iGamingNuts and held for a fourth time in Warsaw, was hosted by sports journalist, Jerzy Mielewski, with representatives of nominated bookmakers and Polish sports figures. The ceremony saw Fortuna named as Bookmaker …
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CN Loteria Românã, the operating company of Loto Romania (Loto.Ro) is reviewing whether to expand the product portfolio of the national lottery to include a fixed-odds and online sportsbook offering. The operator has issued notice to The European Lotteries (EL) and World Lottery Association (WLA), informing members that it requires guidance on developing an ‘organised framework to cater for an …
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Comtrade Gaming has extended its relationship with Romania’s Superbet, based around combining the operator’s proprietary sportsbook with Comtrade’s iGaming Platform (iCore) in both Romania and Poland. Having first migrated the Superbet sportsbook to the Comtrade platform three years ago, the new deal between the two companies runs until mid 2024. “It’s great to have Comtrade Gaming as a platform partner …
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The possibility of an operator acquisition seemed “impossible” for SuperBet even as recently as 2018, said former Founder and Executive Chairman Sacha Dragic. However, two recent acquisitions have enabled the Romanian company to expand its reach across new markets without compromising its core values. Speaking as part of the SBC Leaders podcast, Dragic began discussions by giving an overview of …
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Oren Cohen Shwartz will now take the reins at Delasport after being confirmed as the company’s new Chief Executive Officer. In his new role, Cohen Shwartz will be responsible for expanding Delasport’s full B2B turnkey solution into new markets across the world. “Delasport’s team is growing at a very rapid pace, and the company is hiring the most knowledgeable and …
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Superbet Group will take leadership of Belgium’s gambling marketplace, having agreed to acquire outright Napoleon Sports and Casino. The Romanian gambling group reached a takeover agreement with European private equity fund Waterland PE, with parties choosing not to disclose financial terms of the transaction, which is reported to be valued above €350 million. It is a transformative deal for Superbet, …
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