In part two of his article on pricing in the betting industry, Jeevan Jeyaratnam of Super Soccer GPS highlights some of the mistakes that occur because of the way trading rooms work these days, and the implications for the customer. Confidence in some large scale price providers is low, and rightly so judging by a couple of ‘early shows’ we’ve witnessed this …
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The lost art of odds compilation: Over-reliance on Asian Handicap lines
Pricing feeds have become de rigueur in an industry beset by increasing costs, but are they the best way forward for established sportsbooks desperate to retain market share? In a two part article, Jeevan Jeyaratnam of Super Soccer GPS takes a look at how the market has developed. In recent years the growth of online wagering and the, ever-extending, choice of whom to bet …
Read More »BOFCON 2016 – Trading Places Panel
The fourth session of this year’s Betting on Football Conference (#bofcon) at Stamford Bridge was focused on data and trading patterns. It featured Senior Odds Compiler at Super Soccer Jeevan Jeyaratnam, Paolo Personeni of Sportsradar and Nathan Rothschild, Co-Founder of iSport Genius, with the Founder of Sportsbook Training Services Jonathan Smith moderating the ‘Trading Places – How has the availability of …
Read More »Jeevan Jeyaratnam – Super Soccer – My ICE 2016
Jeevan Jeyaratnam is a Senior Odds Compiler at Super Soccer. The key product, GPS (Goalscorer Prices and Settlement) utilises Super Soccer’s odds pricing and Abelson Info’s data to provide a complete goalscorer solution. Clients include bookmakers such as William Hill, Ladbrokes, Coral, Betfair, Sky Bet and more. Ahead of ICE Totally Gaming 2016 we spoke to Jeevan about his plans and expectations …
Read More »Betting on Football to provide update on advertising rules
Operators unsure of how the latest changes to point of consumption licensing and taxation regimes in the UK will affect their ability to advertise are advised to get down to Stamford Bridge on 8 May for the latest news. Yesterday the government added to the uncertainty over the issue by announcing it was re-examining the existing gambling advertising controls via …
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