Tag Archives: Super League

Betfred highlights integrity commitments with ESSA membership

SBC News Betfred highlights integrity commitments with ESSA membership

UK-based operator Betfred has demonstrated its commitment to sports betting integrity, by joining the international sports betting integrity association ESSA. Combining a large retail operation with its online business, the moves increases the reach of the ESSA monitoring and alert platform, whilst also further strengthening and enhancing “ the association’s position as the regulated private sectors representative body on betting …

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InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands

InCrowd

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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Betfred – Castleford Tigers favourites as Super League returns

Copyright: albund / 123RF Stock Photo

Super League explodes back into action this week and it promises to be the most exciting yet, with a number of sides staking valid claims that they will be contesting the Grand Final come October. Leeds Rhinos surprised everyone last time out, defeating the runaway league leaders Castleford Tigers in the Old Trafford showpiece to claim their eighth title. SBC …

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Betfred enhances Rugby League relationship

SBC News Betfred enhances Rugby League relationship

Betfred has strengthened its Rugby League relationship, with an extension of its sponsorship deal with the sports governing body. Fresh off the back of it’s 2017 debut season as title partner of the Super League, including the spectacle of the Old Trafford hosted Grand Final, won by the Leeds Rhinos, the UK based bookmaker has increased its involvement in the …

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188BET adds Champion of Champions Snooker to sport sponsorship portfolio

O'Sullivan - Copyright: naypong / 123RF Stock Photo

The 2017 Champion of Champions Snooker tournament is to receive a new title sponsor following an agreement between 188BET and Matchroom Sport. This year’s competition, due to take place at Coventry’s Ricoh Arena from Monday 6 – Sunday 12 November, is the latest addition to 188BET’s sport sponsorship portfolio, adding to recent deals with 2017 Champion Jockey Silvestre De Sousa …

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Betfred brand getting great exposure with Rugby League link up

SBC News Betfred brand getting great exposure with Rugby League link up

Super League’s Grand Final gatecrashes one of the most iconic football stadiums in the world this week, when an intriguing West Yorkshire derby descends into Manchester. Runaway league leaders Castleford Tigers take on Leeds Rhinos, when, for one night per year, football is a mere afterthought and Rugby League takes over Old Trafford. Title sponsors Betfred, which beat off competition …

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Sponsorship Spotlight – Using sports content and marketing to optimise sponsorship

Football Index - Copyright: dizanna / 123RF Stock Photo

Just two weeks after JDG Sport was hired by Betfred to optimise title sponsorship of the 2017 Super League, we caught up with Managing Director James Gordon to discuss the use of agencies for activating sponsorship and reaction to the number of gambling companies getting involved in Rugby League. JDG Sport, a provider of sports content and marketing services, will …

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Betfred activates Super League sponsorship with JDG Sport

SBC News Betfred activates Super League sponsorship with JDG Sport

UK independent bookmaker Betfred has hired sports media agency JDG Sport to help optimise its title sponsorship of rugby league’s ‘2017 Super League’ season (start date 9 February). JDG, a content marketing specialist, will promote Betfred as title sponsor and best bookmaker for UK Rugby League. The partnership sees Betfred take up significant coverage on JDG’s loverugbyleague.com portal, the UK’s biggest …

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Betfred to become Super League sponsor in 50th year of trading

SBC News Betfred to become Super League sponsor in 50th year of trading

Betfred has been confirmed as the new official Super League title partner in a three-year deal which starts in 2017, Betfred’s 50th year of trading. Until 2019, Rugby League’s elite UK club competition will be known as the Betfred Super League. Alongside the naming rights, the company will be showcased at grounds across the country in front of more than …

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