Tag Archives: Super League

Betfred deepens commitment to rugby with Women’s Super League

Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …

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Betfred extends Super League title sponsorship

Super League, the highest-level of professional rugby league for the Northern hemisphere, has secured its ‘biggest commercial deal ever’ after extending its ‘title sponsorship’ with Betfred for a further two seasons. Agreeing to new terms on a ‘multi-million-pound’ partnership, Betfred will continue to act as lead sponsor of the Super League until the end of season 2021, extending a partnership …

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Technology catch up drives huge African opportunity says BtoBet

BtoBet

African countries combine to form an “interesting betting market” that is marked by an “exponential growth” in technology, according to a new industry report from BtoBet. ‘Francophone Handbook: Augmenting user experience through tailored content‘, provides operators with essential data and statistics for the region’s 26 countries in regards to internet and smartphone penetration, mobile internet usage, the local population’s access …

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Betfred highlights integrity commitments with ESSA membership

UK-based operator Betfred has demonstrated its commitment to sports betting integrity, by joining the international sports betting integrity association ESSA. Combining a large retail operation with its online business, the moves increases the reach of the ESSA monitoring and alert platform, whilst also further strengthening and enhancing “ the association’s position as the regulated private sectors representative body on betting …

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InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands

InCrowd

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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188BET and Durham CCC extend links for 2018 season

Copyright: swhite / 123RF Stock Photo

Durham County Cricket Club has announced a one year extension to its contract with online betting operator 188BET, which is to see the firm retained as sponsor for the 2018 cricket season. Through the extension 188BET is to see its logo prominently featured around its Emirates Riverside home stadium, and the firm is to also continue its sponsor of Durham’s …

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Betfred – Castleford Tigers favourites as Super League returns

Copyright: albund / 123RF Stock Photo

Super League explodes back into action this week and it promises to be the most exciting yet, with a number of sides staking valid claims that they will be contesting the Grand Final come October. Leeds Rhinos surprised everyone last time out, defeating the runaway league leaders Castleford Tigers in the Old Trafford showpiece to claim their eighth title. SBC …

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Betfred enhances Rugby League relationship

Betfred has strengthened its Rugby League relationship, with an extension of its sponsorship deal with the sports governing body. Fresh off the back of it’s 2017 debut season as title partner of the Super League, including the spectacle of the Old Trafford hosted Grand Final, won by the Leeds Rhinos, the UK based bookmaker has increased its involvement in the …

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188BET adds Champion of Champions Snooker to sport sponsorship portfolio

O'Sullivan - Copyright: naypong / 123RF Stock Photo

The 2017 Champion of Champions Snooker tournament is to receive a new title sponsor following an agreement between 188BET and Matchroom Sport. This year’s competition, due to take place at Coventry’s Ricoh Arena from Monday 6 – Sunday 12 November, is the latest addition to 188BET’s sport sponsorship portfolio, adding to recent deals with 2017 Champion Jockey Silvestre De Sousa …

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Betfred brand getting great exposure with Rugby League link up

Super League’s Grand Final gatecrashes one of the most iconic football stadiums in the world this week, when an intriguing West Yorkshire derby descends into Manchester. Runaway league leaders Castleford Tigers take on Leeds Rhinos, when, for one night per year, football is a mere afterthought and Rugby League takes over Old Trafford. Title sponsors Betfred, which beat off competition …

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