Russ Yershon, UK sports manager for Titan Bet, believes that we have entered the most important time for bookmakers – the ‘retention window’ for the new customers attracted by the World Cup. “Brazil 2014 is over and with it the reason customers were flocking to your website. So what now? It’s just not good enough to say: “Thank you, and …
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Betfair becomes Bitefair in wake of Suarez ban
FIFA has found an unlikely ally ahead of tomorrow’s Colombia v Uruguay encounter. Amidst Bitgate, Betfair will rebrand across all platforms to show its support for the ban imposed on embattled star striker Luis Suarez. The betting exchange said it encourages the “thrill, excitement and fair play of sport” and will be calling itself Bitefair. The rebrand went live today and …
Read More »888 cancels Suarez sponsorship
Luis Suarez‘s sponsorship deal with poker brand 888 was cancelled this morning as the fall-out from his World Cup biting scandal continues to intensify. Only a month after becoming one of the poker’s firm’s ambassadors on the back of a wondrous season in the Premier League, the operator has seen fit to give the Liverpool footballer his cards after FIFA …
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