Tag Archives: STS

SB Betting strikes the right retail balance with forBET

BetFan

SB Betting has put the early success of its self-service betting terminal (SSBT) rollout in Poland down to finding the right balance between retail and online betting. In August, the Malta-based sports betting software provider concluded nine months of development by releasing a new two-screened SSBT for one of its Polish clients, forBET – one of just six sports betting …

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STS Poland strengthens broadcasting content by 20,000 events with IMG

Polish bookmaker STS has announced a fresh deal with sports media rights provider IMG to significantly expand its content of ‘broadcast sporting events’ via its website and mobile app. Under the terms of the new deal, which is to run until the end of 2020, the firm is to enhance its offering by approximately 20 thousand sporting events, including streams of football, …

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Better Collective reaches STS affiliate agreement

LAC - Copyright: argus456 / 123RF Stock Photo

Polish bookmaker STS has signed an affiliate contract with Better Collective, allowing the firm to strengthen its presence on numerous “crucial” websites, in addition to continuing a strategic targeting strategy of its “profiled range of recipients.” The news comes following sports betting affiliate Better Collective extending its presence in the regulated Polish market, after the acquisition of Goal.pl Group and …

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Polish bookie launches Income Access powered affiliate strategy

Copyright: sidorovstock / 123RF Stock Photo

STS has launched an affiliate programme in partnership with Income Access, set to be managed by the Polish bookies in house team, using the Paysafe brand’s platform and affiliate software. ‘STSpartner’ will allow campaigns to be targeted down to a city level and according to players’ language, device and browser, among numerous other criteria. In addition, Income Access’ technology will …

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