The eGames and M&C Saatchi Sport & Entertainment have agreed a partnership to define European sponsorship strategy for the new international esports games, the inaugural event of which is to be staged in Rio this August. Five times Sport Agency of the Year winners M&C Saatchi Sport & Entertainment will provide strategic counsel and sponsorship advice to the International eGames …
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Sky Bet appoints M&C Saatchi Sport for Football League sponsorship
Sky Bet, the UK’s fourth largest online sportsbook, has entrusted M&C Saatchi Sport and Entertainment to fast track its title sponsorship of the English Football League. The event, digital and social media specialists, which has global offices in London and New York, will launch a campaign that demonstrates Sky Bet’s commitment to growing and reinvesting in the beautiful game. The …
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