Tag Archives: Steve Looney

Opinium and the changing face of the UK punter

Copyright: stocking / 123RF Stock Photo

Strategic insight agency Opinium has compiled a report looking at the ‘changing face of the UK punter’ is the first in a new series from the company. The findings were that ‘retention, cross-selling and building brand loyalty are the key challenges facing operators in the UK’. The new paper is titled “Gaming’s not so quiet revolution: the changing face of the …

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