Tag Archives: Steve Birch

Sky Betting & Gaming (Sky Bet) has donated more than £250,000 to fund life-changing support at one of Yorkshire’s leading charities – the Children’s Heart Surgery Fund. Hundreds of staff and guests gathered at SBG’s Annual Charity Gala in Leeds on Wednesday for a night of fund-raising activity, hosted by ITV Racing’s Oli Bell and Ed Chamberlin. A silent auction, …

Sky Betting and Gaming’s Chief Commercial Officer (CCO) doubled down on the responsible and safer gambling commitments of the firm’s partnership with the EFL this week, with the 2023/24 season well underway. Steve Birch, who has held the CCO role at the Flutter Entertainment betting brand since June 2022, referenced the government White Paper as he reflected on Sky Bet’s …

The English Football League (EFL) has renewed its long-running and high-profile sponsorship arrangement with Sky Bet. However, the partnership extension has come with some new caveats to reflect a new marketing and compliance landscape. Core terms of the deal have extended the partnership for a further five years, following an initial 10-year cooperation between the Flutter Entertainment brand the league, …

Steve Birch, Sky Bet Chief Commercial Officer, has stated that the operator’s partnership with the English Football League (EFL) will continue to focus heavily on responsibility.  Approaching the 10-year mark, the Flutter Entertainment sportsbook brand’s collaboration with England’s second-to-fourth flights of football continues amid a debate on betting’s relationship with sports.  Gambling reform advocates have repeatedly encouraged a distancing between …

Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …

Sky Betting & Gaming (Sky Bet) has been recognised as one of the UK’s ‘best places to work’, having been awarded the Glassdoor ‘Employees Choice Award’. Maintaining its fifth straight year on Glassdoor’s top-50 workplace index – Sky Bet ranked as the UK’s 29th best employer, based on the feedback of current and former employees anonymously rating businesses via Glassdoor’s …

Sky Bet’s long-term partnership with the English Football League (EFL) has been described as one of the ‘most significant’ in the world of professional sports by the group’s CEO Steve Birch. Writing on the Betting and Gaming Council (BGC) website, he suggested that the deal,  which was first established in 2013, has mostly revolved around advertising with a specific focus …

The Sky Bet Sunday Series is set to return in 2022, with coverage set to be provided by the Racecourse Media Group (RMG) and ITV, providing free-to-air broadcasting. Outlining a collective objective of presenting ‘compelling and competitive racing’ targeting a new audience of Sunday viewers, the triple partnership aims to build on constructive 2021 results for the series.  Six of …

Sky Betting & Gaming has held the first in a series of ‘Commercial Talks’, as industry pros took to the floor to share their experience and knowledge to the local product and marketing community in Leeds. On 6 October, over 40 guests spanning product management, design, creative and brand, secured a slot to hear talks from Sky Bet’s Commercial Director …

Leeds-based independent online gambling company, Sky Betting & Gaming (SB&G), have announced a number of significant internal promotions across all major divisions: Sarah Merrick has been promoted to Director of Gaming Trading Performance Steve Birch has been promoted to Commercial Director, Sky Bet Paul McCormick is promoted to Director of Sports Betting Technology Lee O’Donnell is promoted to Director of …