September 27, 2022
Sky Sports has enhanced its partnership with Scottish Professional Football League (SPFL) to show ‘more matches than ever before’. The new broadcast agreement includes up to 60 matches from the Scottish top-flight exclusively live each season from 2024/25, with scope to increase this over the term of the deal. However, for the first time, exclusive live fixtures from the Scottish …
Read More »August 14, 2020
Sky Sports has enhanced its American football content after securing a new five-year partnership with the NFL. Under the agreement, the broadcaster will launch Sky Sports NFL, a dedicated channel to the competition, which will provide a minimum of five live games each week of the campaign. Stephen van Rooyen, Chief Executive Officer, Sky UK & Europe, commented: “We are …
Read More »December 10, 2018
Stephen van Rooyen, the Chief Executive of Sky UK & Ireland, has written a personal letter to The Times, stating that the industry’s planned ‘whistle-to-whistle ban on gambling/betting advertising’ during sports broadcasts will have minimal impact as a gambling-prevention measure or safeguard. This week, UK gambling stakeholders await the full publication of a new mandatory advertising/marketing code, agreed-on by members …
Read More »November 4, 2018
The leadership of Sky UK has confirmed that it will introduce new rules that will significantly reduce its output of betting/gambling related adverts across its digital TV network. Addressing head-on public and political concerns related to the over-saturation of gambling-related content on UK TV, Sky leadership details that in 2019 it will enforce drastic reduction measures across its programming. Sky …
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