Tag Archives: Steen Madsen

How Yield Sec is removing black market influences

Yield Sec has brought to market the industry’s first ‘regulatory support solution’ to help governments and regulators safeguard licensed market conditions against the growing threat of black-market actors. Delivering a critical resource, SBC spoke to supervisory board of Jack Symons, Bill Pascrell, III and Steen Madsen on Yield Sec’s development and ambitions, in which its data and monitoring solution seeks …

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A GAME ABOVE teams up with Beanstalk to launch Yield Sec

Forming a joint-venture agreement, customer experience marketing agency A GAME ABOVE has partnered with player protection specialist Beanstalk, to launch a ‘regulatory support product’ – Yield Sec. Bringing Yield Sec to market, A GAME ABOVE and Beanstalk have stated that they have developed the first tool helping governments and regulators, monitor and remove ‘black market threats’, obstructing the progress of …

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Wiraya and A GAME ABOVE: Partnering to produce full lifecycle potential

lifecycle

Just yesterday, customer activation software provider Wiraya announced a long-term partnership with customer experience marketing agency A GAME ABOVE.  Writing exclusively for SBC News, the CEOs of both businesses discuss the journey to making customers believe in their offering across all stages of the lifecycle, and how they plan to promote the value benefits for consumers, client brands and product …

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Wiraya and A GAME ABOVE sign long-term strategic partnership

Wiraya

Wiraya and A GAME ABOVE have signed a long-term strategic partnership, which will enhance customer acquisition, retention and reactivation for clients across multiple industries by packaging A GAME ABOVE promotions with Wiraya’s communications platform. A GAME ABOVE was set up to create, sell and operate customer sales promotions to deliver customer engagement, customer lifecycle and customer lifetime value. Wiraya software, …

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International operators and speakers give Betting on Sports 2019 a global outlook

global

Betting on Sports 2019 will reflect the sports betting and igaming sector’s rapid global expansion, with senior representatives of 160 operators from around the world among the 3,500 delegates travelling from 60 countries to attend.  The establishment of an increasing number of regulated online gambling markets has created enticing international opportunities for both operators and suppliers, and as the biggest …

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Assessing the prospect of regulatory backlash at Betting on Football

This year’s Betting on Football (20-23 March) will assess the prospect of a regulatory backlash as established betting jurisdictions start to push back on the industry. ‘Is there a backlash coming?’ will be held as part of the Leadership track, which takes place on the second full day at Stamford Bridge (Thursday 22 March). Speakers include Kindred Group CPO Britt …

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