Tag Archives: Stars Group

Adthena: Dancing in the dark… why competitive visibility is a US winner

When the legal sports betting market in the US kicked off last year, it opened up a billion-dollar industry for bookmakers and affiliates. It’s a brand new competitive landscape where everything’s up for grabs, the competitors are yet to be determined, and the first order of business is to acquire as many players as you can, as fast as you …

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Betting operators join payments suppliers for Payment Expert Forum line-up

Payment Expert Forum at Betting on Sports 2019

Payment Expert Forum, the only event for payments technology in the online gambling industry, has attracted an impressive speaker line-up that includes senior staff from leading operators such as GVC Holdings, Stars Group, Pinnacle and Betsson Group, and payments solutions suppliers Trustly, SafeCharge, Hipay and Checkout.com. Organised by SBC in partnership with PaymentExpert.com, the event at Olympia London on Wednesday …

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The Stars Group reviews UK media planning strategy

UK marketing news sources have reported that an enlarged Stars Group Inc, is currently reviewing its UK media strategy. Having absorbed the assets of Sky Betting & Gaming (Sky Bet) in 2018, the Toronto TSX-listed enterprise is assessing whether to combine its UK media planning and buying accounts as part of its post-acquisition realignment. At present, the Stars Group’s PokerStars …

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Rafi Ashkenazi: Stars Group will take advantage of UK disruption

Rafi Ashkenazi, Chief Executive of the Stars Group Inc, has stated that effective integration of Sky Betting and Gaming (SBG) assets will simply lead to an enlarged Stars Group taking a larger market share of UK gambling. During the close of 2018, all listed gambling operators detailed tough trading, adjusting to new UK market conditions. For Ashkenazi, this represents the …

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BetEasy pens Australia sports betting agreement with NBA

The National Basketball Association (NBA) has penned an exclusive agreement with Stars Group-owned BetEasy to enter into its first ever sports betting partnership in Australia. As part of the agreement, BetEasy will have access to and be able to use official NBA betting data and marketing materials. In addition, BetEasy will work closely with the NBA to protect the game’s …

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Toby Bentall to take up CEO role at rebranded Oddschecker Global Media

Oddschecker Managing Director Toby Bentall will take up the role of CEO at the newly rebranded Oddschecker Global Media. The rebrand comes as Oddschecker merges with iBus Media, majority owned by Stars Group, to create a ‘new superpower affiliate business’, PokerTube has reported. The merger is a result of Stars Group’s acquisition of Sky Bet, with the Toronto TSX-listed firm …

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PokerStars strengthens sponsorship hand with UFC partnership

PokerStars became the UFC’s first-ever ‘Official Poker Partner’ at last weekend’s UFC 232 event, which took place at the The Forum in Inglewood, California. The partnership saw the creation of a new sponsorship category, underlining the UFC’s continued quest for marketing expansion.  At the hugely successful event, PokerStars enjoyed a branded presence inside the world-famous Octagon at UFC’s final Pay-Per-View …

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Celtic, Betway and William Hill – SBC’s biggest hits of 2018

As 2018 draws to a close, it’s safe to say that the World Cup embodied what was a year filled with highly engaging betting events. However, this year’s top ten read articles show interest in a wider range of stories published on SBC in 2018. Celtic and Dafabet streaks ahead after MotoGP deal Celtic Football Club are no stranger to …

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Stars Group to publish Sky Bet business report on 17 September

Updating the market, the governance of Toronto TSX-listed The Stars Group Inc has confirmed that it will publish a ‘business acquisition report’ (BAR) related to its $4.7 billion takeover of Sky Betting & Gaming on Monday 17 September 2018. The report will include Sky Betting and Gaming’s audited financial statements for the fiscal year ending 30 June 2018 as well …

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Winning Post – Why time is of the essence for UK Parliament

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Regulation – Where’s the Harm? The publication this week of Britain’s first reporting framework for gambling-related harm offered a glimpse of future public policy debates – and set out a number …

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