On Monday Ladbrokes announced a deal which gives them exclusive naming rights to two of the biggest events in Snooker next month. We caught up with PR Manager Jessica Bridge to discuss the deal and its importance to Ladbrokes as part of a growing portfolio of sporting sponsorships. SBC: Hi Jessica. Ladbrokes recently signed a deal with World Snooker to …
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Late last year, The Football League and its primary sponsor and partner Sky Bet agreed a new three year title sponsorship deal. Sky Bet has sponsored the League since 2013 and this latest deal will commence in August 2016, running until at least 2019. We caught up with Ed Martin, Head of Sponsorship for Sky Bet, to reflect on the …
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During the final quarter of 2015, ESSA’s alert system identified 35 sporting events that were reported to the relevant regulatory body as being suspicious, with 24 (69%) of the cases from Tennis and 8 (23%) from Football events. The role of ESSA is to provide an early warning system with the specific aim of detecting and deterring the corruption of …
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Scottish club Celtic are ready to announce Dafabet as their new primary shirt sponsor. In what could be the biggest sponsor deal in Scottish Football, the betting company are looking to replace Magners for the 2016-17 season. As reported in Soccerex, Celtic are looking to secure a long-term deal to replace outgoing shirt sponsor Magners. Dafabet is Asia’s number one …
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Attempts to fix the result of a Dutch league match seven years ago have been uncovered by a Dutch football association (KNVB) investigation, the first time for such a case in the Netherlands. As reported in the Guardian, the investigation has uncovered a bid by Ibrahim Kargbo, then a player at Willem II Tilburg, to fix the outcome of a …
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Bookmakers wanting to get the most out of the Euro 2016 Championships are advised to attend this year’s Betting on Football Conference to get the best insight ahead of this summer’s football extravaganza. Strategically hosted a month before the start the UEFA EURO Championships, SBC’s Betting on Football Conference will be dedicated to developing, sharing and exploiting best industry insight …
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Visitors to next month’s Betting on Football Conference (#bofcon) at Stamford Bridge can discover the top 5 ways to reduce the number of customer disputes on football betting, thanks to a new session featuring the Independent Betting Adjudication Service (IBAS). The one-day event, being held on Thursday 10th September, IBAS Managing Director Richard Hayler will reveal the key sources of friction …
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iGaming Business event organiser of the London Affiliate Conference has announced the shortlist for the 2015 iGB Affiliate Awards. The 2015 iGB Affiliate Awards, the igaming will take place on the 1st February at Stamford Bridge, Chelsea Football Club in London. Operating since 2006 the IGB Affiliate Awards are the igaming and sports betting industry’s best recognised awards for performance/affiliate marketing. The …
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