Agreeing to terms with racecourse operator Arena Racing Company (ARC), William Hill will become the new title sponsor of the St Leger Festival, a heritage event for UK racing stakeholders. Signing a three-year deal, the four-day festival will now be rebranded as ‘The William Hill St Leger Festival’ (13-16 September). Further to its sponsorship, William Hill has boosted the prize …
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Ladbrokes loses St. Ledger Festival legacy sponsorship
Ladbrokes is set to lose its sponsorship of the St. Leger Festival (7-10 September, Doncaster Racecourse). Being at loggerheads with the British Horseracing Association (BHA) regarding not joining its Authorised Betting Partner scheme (ABP), the FTSE-listed bookmaker will lose its 12-year sponsorship of world racing’s oldest classic. Shunning the controversial ABP Scheme, which has split support from the UK …
Read More »Ladbrokes may withdraw from St Ledger Festival sponsorship
The fixture clash between the Doncaster St Ledger Festival and the Irish Champions Weekend on the 10th of September, may force bookmaker Ladbrokes to withdraw its sponsorship of the St Ledger Festival. Ladbrokes have sponsored the St Ledger Festival for the past ten seasons, however the current three year sponsorship extension is set to come to an end, Ladbrokes have …
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