Tag Archives: spotify

Camelot Group has launched the National Lottery’s new nationwide advertising campaign, repurposing its flagship main lottery draw tagline ‘It Could be You’. The campaign, which was developed by London creative agency Adam&Eve DDB, will see the National Lottery return to its original tagline launched in 1994. Debuting this June across terrestrial TV, radio and digital formats, the campaign will feature …

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The sixth round table participant was SG Digital, represented by its VP Sportsbook Product, Nikos Konstakis. SBC: What role does pricing and risk play in the differentiation of a …

Paul Witten, Product Director at SIS, highlights why non-stop live betting opportunities available throughout the day are key to driving future business growth within the sports betting industry. As the international betting industry prepares to make its way to London for the biggest trade show of the year, you can be sure that there will be plenty of exhibitors unveiling …

As Industry platform and software developers seek to deliver the next level of betting consumer engagement and functionalities, seasoned sector technology veteran Andrew Dagnall (CEO – Bettorlogic) believes that betting’s product journey should begin with entertainment giants – Spotify and Netflix… __________________ SBC: Andrew, thanks for the catch-up. As a tech consumer, why are Netflix and Spotify recommendation engines so …

This week’s 6 of the Best comes from Sam Forrest, Director of Global Communications and Content at KamaGames. Keep reading to find out more about South East Asian delights, a musical conundrum and betting regrets. Best Holiday I got to disappear for 4 weeks over last Christmas and visit South East Asia. I managed to get to Malaysia, Vietnam and …

Stockholm-listed industry affiliate marketing network Catena Media Plc will move to expand its Board of Directors to seven active members, proposing Cecilia Qvist as its latest governance appointee. A digital strategy and multi-market growth expert, Qvist currently serves as Global Head of Markets for Spotify Music. Qvist has further held senior executive positions at Ericsson telecommunications and Swedbank. The expected …

Asian online gaming distributor QTech has unveiled a new recommendation engine, designed utilising similar technology to digital content giants Amazon, Netflix and Spotify. Named QT Play, the firm detail that it “is the first cross-provider recommendation mobile app tailor-made for the gaming industry.” The engine works by running off technology that allows users to make a selection of any game …