Tag Archives: sports

Back to our roots: Why sport is at the core of the Enetpulse identity

With a completely updated visual and voice identity, Enetpulse is aiming to bring even more excitement back into the sports data solutions they provide to the worldwide market. But what does this new sports vibe actually show? Well, it’s an acknowledgement of what the core of sports data is, according to Enetpulse.  In a conversation with SBC News, Simon Skarsholm …

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Sports and slots: How ESA Gaming is combining the best of both worlds

Sports and slots: How ESA Gaming is combining the best of both worlds

With a spring and summer full of major sporting events approaching, Maria Luisa Malfasi (pictured below) – Business Development Manager of ESA Gaming – believes that now is the right time to combine ‘elements that sport fans know’ with its quick-fire casino titles. Bookmakers are preparing for the flurry of activity that comes with some of the prime calendar events …

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NHL to net big from sports betting?

A Nielsen Sports study has detailed that the annual revenue of the National Hockey League (NHL), could be increased by $216m, as the sport nets the benefits of widely available, legal, regulated sports betting in the US. The report, which was commissioned by the American Gaming Association (AGA) emphasised that heightened levels of fan engagement and viewership are set to …

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Sky Bet becomes official betting partner of talkSPORT 2

Sky Bet has announced the details of its latest partnership with talkSPORT 2, a new 24-hour sports radio station which itself launches on the opening day of the Cheltenham Festival. Broadcasting from Sky Bet’s box at the Festival on Tuesday March 15th, talkSPORT 2 will focus on a wide range of live sport including football, horse racing, cricket, tennis, golf, rugby and US …

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Balance needed between exclusive and ‘parity’ products

Ed Pownall, global PR director for Bodog Brand, believes there is mileage in being innovative, and that in-house product development can provide games with a bigger customer base. Speaking in the latest issue of Betting Business interactive, Pownall said differentiation is achievable even using ubiquitous slot games. He explained: “There has to be a balance between ‘parity products’ and ‘exclusive …

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