Tag Archives: Sportradar

Sportradar has agreed to exclusively manage the advertising inventory for Forza Football’s live score app by supplying its data-driven marketing solution, ad:s. Through the partnership, Sportradar will utilise its knowledge of bookmaker marketing requirements to optimise the football technology firm’s advertising placements.  Sportradar will, through its Marketing Cloud platform, support Forza Football in delivering personalised messaging by prioritising native, odds-first …

Genius Sports has filed a lawsuit against rival provider Sportradar in the UK High Court over the data firms’ ongoing legal dispute, according to a report by Sportico. In May 2019, the Genius Sports subsidiary was appointed by Football DataCo (FDC) as the ‘exclusive live data supplier’ for the Premier League, English Football League (EFL) and Scottish Professional Football League …

Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group. An exclusive interview with Barber kicks off the first 2021 edition of SBC Leaders, delving into all things marketing, sponsorship, regulation and responsible gambling. Yet as the magazine title would suggest, Barber is far from the only leader …

Sportradar has launched a new Social Media Integrity Education Service offering athletes and sports stakeholders the tools to identify integrity risks from social media platforms. The Penny Del, Germany’s Ice Hockey League, is among the first organisations to sign up to the new service.  The programme will comprise a series of webinars and workshops, in addition to tutorials which will …

Sportradar has been selected as the official video and data distribution partner to the Asian Football Confederation (AFC), in an eight-year agreement running from 2021 to 2028. The global data and video rights deal, which was negotiated by Football Marketing Asia (FMA), will see Sportradar collect and distribute audio-visual content and match-related data from AFC national team tournaments and club …

Sportradar has launched its new ‘in-house curated’ media series ‘Sportradar Connect‘, providing viewers exclusive insights, analysis and deep takes on the business of sport, technology and innovation facing future disruptions. The series will begin on 23 February with sports and entertainment mogul Ted Leonsis, who is the founder of Monumental Sports – the franchise owner of the Washington Capitals (NHL) and …