Tag Archives: Sportradar

Paolo Personeni – Betradar: Trading Places

With Betradar launching its ‘Managed Trading Services (MTS)’ at ICE 2016, team SBC caught up with project/product lead Paolo Personeni (Managing Director – Betradar  Trading Services) to discuss its new division as sports data provider Betradar aims to create the optimal trading system for operators and industry stakeholders. Once thought of as an integral function for all betting operators, Personeni details to SBC …

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Sportradar invests in WWP Group – D/UNIT digital marketing agency

Leading sports data and insights supplier Sportradar AG has announced that it has formed a strategic partnership with marketing agency WWP Group (Weirather – Wenzel & Partner), which will see it invest in sports marketing agency D/UNIT. Munich based D/UNIT is a specialist communication and marketing agency focusing on driving sports viewer/user engagement through targeted digital campaigns. To date D/UNIT …

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Sportradar secures expanded streaming deal with PDC

Sports and betting-related services company Sportradar has opted to expand a partnership with the Professional Darts Corporation (PDC) to include coverage of its events. Sportradar will now stream live coverage of the 2016 World Series of Darts and European Darts Tour to its clients across the betting industry. The PDC was established in the United Kingdom during 1992, when a …

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Sportradar extends AFC partnership continuing battle against match-fixing

The Asian Football Confederation (AFC) has announced that it has extended its partnership agreement with sports data supplier Sportradar. Signing the agreement both organisations stated that they were committed to strengthening their fight against match-fixing in Asia. Sportradar will continue to assist the Asian football governing body, providing the organisation with match analysis and data. The partnership will additionally see …

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Sportradar’s Eduard Blonk promises food for thought at ICE

Betradar will be presenting an new innovative product range at ICE next week. With a coverage increase of over 50% in the past two years, all Betradar products can now offer a broader events range. One of Betradar’s highlights this year will be the Managed Trading Services – a tailor-made risk management solution – that allows any type of operator to outsource labour-intensive …

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Michael März – Betradar – Building effective solutions to meet new market demands

Ahead of ICE 2016, SBC speaks to Michael März, Managing Director of Sports Betting at Sportradar regarding the changing nature of sports betting operations , which have witnessed new demands placed by clients on their suppliers provisions.  März details to SBC readers how Sportradar subsidiary Betradar has developed effective operations with new products/services in order to meet changing client demands, in an …

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Paolo Personeni – Sportradar – My ICE 2016

In this feature SBC profiles Paolo Personeni of Sportradar to discuss his views on ICE Totally Gaming, and sowing the seeds for future business. Paolo is the Managing Director of Managed Trading Services at Sportradar, the company will be present at stand S1-150. How I prepare for ICE Paolo: ICE comes at a bit of a tricky time in the …

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SB Betting selects Betradar all-in-one MTS

Bookmaker system provider SB Betting Software  (sb-betting.com) has confirmed that , Betradar’s Managed Trading Services will be integrated across all their platforms. This expands on their platforms that already utilize the MTS: Nairabet and Merrybet. Selecting Betradar’s Managed Trading Services as its all-in-one solution fully tailored to the needs of any online or retail operators. The MTS menu offers a full suite of …

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ITF extends official data partnership with Sportradar AG

The International Tennis Federation (ITF) has confirmed that it has agreed to extend its official data provisions partnership with Sportradar AG through to 2021. Sports data and analytics supplier Sportradar will continue to the ITF’s official data rights for its Pro Circuit related media channels and events. At present Sportradar monitors over 50,000 official ITF matches through its umpire technology …

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Sportradar – Ulrich Harmuth – US Ambitions & US Realities…

Having announced an all-star ‘US Advisory Board’, with business and sports heavyweights such as Mark Cuban and Michael Jordan guiding its initiatives. SBC caught up with Ulrich Harmuth Managing Director of Sportradar AG to discuss the company’s ambitious market plans.  Harmuth details why Sportradar set-up its ‘US Advisory Board’,  the company’s entry into the market and the core differences between US sports practices/trends at both commercial …

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