Tag Archives: SportPesa

SportPesa denies outright Nairobi IPO rumours

Ronald Karauri, Chief Executive of Kenyan betting group SportPesa has moved to quash rumours that his firm will seek an IPO in 2019. On Thursday, citing unnamed sources, Bloomberg and Reuters Africa reported that Karauri and SportPesa investors were planning to list Kenya’s leading bookmaker as a Nairobi Securities Exchange (NSE) enterprise. Speculation had mounted within the Kenyan business community …

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SportPesa and Everton praised for East African efforts

SportPesa and Everton Football Club have seen their partnership rewarded, at the recent Sports Industry Awards function held in Johannesburg, South Africa. Scooping the Best African Sponsorship and Pan-Africa Campaign of the Year awards, the sponsorship has been celebrated for bringing Premier League football to East Africa for the first time. Mark Rollings, Head of Partnership Management at Everton Football …

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In Union… SportPesa secures Guinness Pro14 partnership

Kenyan bookmaker SportPesa continues its European sponsorship drive, confirming that it has become the ‘Official Gaming Partner’ of the ‘Guinness Pro14’ championship. SportPesa marketing secures sponsorship of the rugby union tournament, formerly known as the Celtic League, which sees the best teams of Ireland, Wales and Scotland compete in a knock-out tournament featuring guest teams from South Africa and Italy. …

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Stamford Bridge to host the inaugural five-a-side SBC Global Championship

SBC Global Championship

Five-a-side teams featuring players from some of the sports betting industry’s leading operators, suppliers, affiliates and media organisations will be taking part in the inaugural SBC Global Championship at Stamford Bridge on Tuesday 22 May. Supported by headline sponsor Trustly Group, the eight-team tournament played out in Chelsea kits will be officiated by former FIFA and Premier League referee Dermot …

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Dominant SportPesa eyes softer return to Kenyan football sponsorship

Kenyan news sources report that SportPesa expects to end its blackout of sports sponsorships, despite its ongoing betting tax dispute with the Uhuru Kenyatta government. Entering 2018, SportPesa Chief Executive Ronald Karauri withdrew all active sports sponsorships, following through on his previous warnings to Kenyan Parliament which had implemented a blanket gambling tax revenue charge of 35% (previous 7.5%). SportPesa’s …

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Scott Longley – A short history of gambling shirt sponsorship in football (part 2)

 Speaking to industry stakeholders, Scott Longley details the ‘high-water mark’ of betting shirt sponsorship in football. As leadership is pressured to deliver a better ROI on football marketing, what does the future hold for the sector’s relationship with the beautiful game… ____________________ SBOBET has claims to being perhaps the most far-sighted sponsor to have ever appeared on the front of …

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How Kenya’s gambling tax hike could affect its economy

Kenya gambling - http://www.theeastafrican.co.ke/image/view/-/3807932/medRes/1559765/-/maxw/600/-/cnv7rjz/-/gamble.jpg?format=sitemap

In June 2017, Kenya’s president Uhuru Kenyatta signed into law a 35% tax on all gambling revenue from the country’s lotteries, betting operators, online sportsbooks, and similar. This rate is now one of the highest in the world, and is in addition to a 30% corporate tax operators must also pay. The new rate is a major increase from the …

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SportPesa CEO seeks open dialogue with Kenyan government

Following the termination of all SportPesa Kenyan sports sponsorships, Chief Executive Ronald Karauri has defended his firm’s position against MP backlash. Entering 2018, Karauri ordered SportPesa to suspend all active sports sponsorships in protest of the Kenyan TNA government’s blanket 35% tax hike on betting and lottery services. During 2017 High Court hearings, Karauri had previously warned the government that …

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Winning Post – Shake up in Sweden

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Sweden: remote POC legislation – drafts or chess? The Swedish government has published a draft law to regulate gambling across channels, with an implementation date of 1 January 2019 (replacing the Lottery …

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SportPesa blackout hurts Kenyan Football funding

The Football Kenya Federation (FKF) faces a funding crisis as bookmaker SportPesa has terminated all Kenyan sports sponsorships, due to the government upholding its 35% blanket tax charge on betting and lottery services. This January, the Kenyan TNA government will move to implement its much protested 35% industry tax hike, which has been deemed as ‘unworkable’ by Kenya pro-betting stakeholders. …

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