Tag Archives: SportPesa

SportPesa backs Irish Football by joining FAI responsibility ranks

Kenyan betting group SportPesa has continued its aggressive European marketing expansion after confirming a two-year commercial partnership with the Football Association of Ireland (FAI). Announcing the partnership at the FAI’s AVIVA Stadium in Dublin, SportPesa Marketing lead Shaun Simmonds confirmed that the betting group would fully commit to FAI’s Corporate Social Responsibility Programme. “We are delighted to announce this ground-breaking partnership …

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SportPesa nets principal sponsor extension with Hull City

Championship football team Hull City AFC has announced a one-year extension to its existing sponsorship deal with online bookmaker SportPesa. The extension will now see SportPesa continue its principal partnership with The Tigers through to the 2019-20 season. The sports betting firm, who also feature on the shirts of Premier League club Everton, has been the Tigers main shirt sponsor since 2016. Adam …

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SportPesa denies €80 million Kenya player winnings tax dispute

Business Daily Africa has reported that the Kenyan Revenue Authority (KRA) has placed a demand for a minimum KSH 10.3 billion (€80m) on market-leading bookmaker SportPesa, attached to backdated taxes spanning a period of three-years. The KRA tax charge has been filed against SportPesa’s private entity ‘Pevans East Africa’, stating that the betting group had withheld taxes that should have …

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SportPesa strengthens Everton links via charity contributions

Everton’s principal partner SportPesa has strengthened its relationship with the Premier League, after becoming an official partner of the club’s charitable arm. The multifaceted deal alongside Everton in the Community will see funding be provided for the long-standing ‘Imagine your Goals’ programme, which provides five football therapy sessions each week, supporting over 200 people. This initiative offers those living with …

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F1 rumours see Sportpesa partner with team Racing Point

Motorsport community RaceFans.net has reported that Kenyan betting group Sportpesa has secured a ‘landmark title sponsorship’ of Formula 1 team ‘Racing Point’ for the upcoming F1 2019 season (start date – 17 March). Undertaking its second full season in F1, the Racing Point team (formerly Force India) is backed by Canadian finance magnet Lawrence Stroll, who is reported to have …

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SportPesa showcases its intensity with ‘Take Every Opportunity’

Kenyan betting group SportPesa has launched its first UK multi-media marketing campaign ‘Take Every Opportunity – #Makeitcount ’ developed under the creative guidance of sports marketing agency Chime Sports London. Launched this week across BT Sport football programming (EPL & Champions League matches) SportPesa marketing details that it seeks to showcase the high intensity the new betting brand will bring …

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Hull City FC builds Kenyan community profile with SportPesa

Kenyan bookmaker SportPesa, the lead sponsor of Championship football club Hull City FC, has deemed The Tigers pre-season of tour of Kenya ‘a roaring success’. Ahead of the start of the English football season, Hull City FC’s first team and management toured Kenya as part of the club’s social commitment with sponsor SportPesa. The tour saw The Tigers’ first-team visit …

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SportPesa denies outright Nairobi IPO rumours

Ronald Karauri, Chief Executive of Kenyan betting group SportPesa has moved to quash rumours that his firm will seek an IPO in 2019. On Thursday, citing unnamed sources, Bloomberg and Reuters Africa reported that Karauri and SportPesa investors were planning to list Kenya’s leading bookmaker as a Nairobi Securities Exchange (NSE) enterprise. Speculation had mounted within the Kenyan business community …

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SportPesa and Everton praised for East African efforts

SportPesa and Everton Football Club have seen their partnership rewarded, at the recent Sports Industry Awards function held in Johannesburg, South Africa. Scooping the Best African Sponsorship and Pan-Africa Campaign of the Year awards, the sponsorship has been celebrated for bringing Premier League football to East Africa for the first time. Mark Rollings, Head of Partnership Management at Everton Football …

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In Union… SportPesa secures Guinness Pro14 partnership

Kenyan bookmaker SportPesa continues its European sponsorship drive, confirming that it has become the ‘Official Gaming Partner’ of the ‘Guinness Pro14’ championship. SportPesa marketing secures sponsorship of the rugby union tournament, formerly known as the Celtic League, which sees the best teams of Ireland, Wales and Scotland compete in a knock-out tournament featuring guest teams from South Africa and Italy. …

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