Tag Archives: SportPesa

Kenya Finance Bill carries tax rescind waiting on Kenyatta approval 

Kenya’s National Assembly has approved the nation’s new Finance Bill, which will terminate Kenyan betting’s controversial 20% excise tax on all gambling wagers.  First introduced during the 2019/2020 fiscal year, the 20% excise tax saw all Kenya Betting Control Board (BCLB) licence holders protest its enforcement as a market killer. The events of a tumultuous 2019 saw several Kenyan licensees …

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Betsson sees strong prospects in disrupted Kenya

Betsson AB has confirmed its intention to enter the Kenyan sports betting marketplace after starting a joint venture with Bet High Ltd. Yesterday, Kenyan media reported that Betsson’s flagship sportsbook subsidiary Betsafe had replaced blacklisted SportPesa as shirt sponsor of KPL football clubs Gor Mahia and AFC Leopards. Betsafe is yet to register its Kenya Betting Control Board (BCLB) licence. …

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Campaigners call on Boris to ban gambling sponsorship in football

Problem gambling campaigning groups Gambling With Lives and The Big Step will deliver a letter to the prime minister ,Boris Johnson, today calling for an end to gambling sponsorship in football. The groups claim that football’s relationship with betting is at ‘saturation point’, with the letter to be delivered as The Big Step completes its journey from Reading to Downing Street …

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Scottish FA sponsorship deal with William Hill to end

The Scottish FA and William Hill have announced that their partnership will not be renewed at the end of the current agreement after almost a decade of working together. William Hill has been title sponsor of the Scottish Cup and Official Betting Partner of the Scotland National Team since 2011, and the national bookmaker became sponsor of the South Stand …

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Racing Point F1 drops SportPesa due to home market ‘difficulties’

Formula One team Racing Point has terminated its title sponsorship with Kenyan bookmaker SportPesa due to ‘difficulties in their home market’, according to the firm’s team principal Otmar Szafnauer. Racing Point had initially signed a multi-year title sponsorship with SportPesa ahead of the 2019 F1 season, marked as the Kenyan betting group’s biggest-ever sponsorship commitment. However, as a new F1 season approaches (start …

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Everton cuts ties with SportPesa

Premier League football club Everton FC has issued a statement confirming that it has mutually ended its shirt sponsorship with Kenyan online betting group SportPesa. On Sunday night, Everton management announced that by mutual consent SportPesa would not fulfil its five-year principal shirt sponsorship agreement, secured in May 2017 as a club-record deal for The Toffees. In its statement, Everton …

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Sportech strengthens product and commercial teams with three new hires

International betting technology firm Sportech has confirmed the appointments of Paul Rietdyke, Leon Hosking and Chris Rogers, who will join the group’s product and commercial teams. Rietdyke’s appointment is hoped to ‘elevate clients’ online digital experiences to the next level’ as he joins the company as the new head of product user experience and design. Prior to his new role, …

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Winning Post: Hard lessons to be learnt in Kenya

Opening the week, industry strategic consultancy Regulus Partners offers its insight into some of the topics facing the gambling industry over this last week, including SportPesa’s decision to withdraw from Kenya, the closure of Towcester racecourse, and the privatisation of FDJ. Kenya: taxation and regulation – hard lessons from a game over Kenya’s tempestuous few years of gambling ‘reform’ has now apparently …

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Xtremepush: Why real-time messaging is key to maximising revenue from live betting

live betting

Xtremepush will emphasise the importance of real-time, personalised and automated messaging to maximise revenue from live betting at this week’s Betting on Sports. The firm’s multichannel engagement and analytics platform has been driving conversion during live events for sports betting and gaming clients such as Paddy Power Betfair, Oddschecker, Fortuna Entertainment, NetBet, Rush Street Interactive, 888 Holdings, SportPesa and Parimatch. Commenting ahead …

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SportPesa unveils new sporting experiences initiative

SportPesa is seeking to offer customers unrivalled experiences and access to major sporting events, with the launch of its new directive, the SportPesa Experience.  The Liverpool-based operator will use current partnerships with Everton Football Club, Hull City, SportPesa Racing Point Formula One Team and Chester Racecourse to provide customers with experiences from the Premier League, EFL, Formula One and Horse …

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