Tag Archives: Sportium

Ladbrokes enters Mexican market with Sportium & Casino Life

Ladbrokes continues its strategic expansion into Spanish speaking markets through Sportium its joint venture with Spanish gambling operator Cirsa. This week the UK betting operator announced that it had launched Sportium sports betting and gaming products under Cirsa Mexican casino brand Casino Life. Mexican igaming consumers will be able to play Sportium betting products on the CasinoLife.com.mx website. Ladbrokes will …

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Sportium becomes official betting operator for La Liga

The Spanish Football League Association (Liga de Fútbol Profesional  – LFP) announced that Spanish sports betting operator, Sportium had been selected to become official betting operator for Spain’s top two professional football divisions – La Liga & Segunda division. Reporting for its headquarters in Madrid, the LFP confirmed that the operator would serve as immediate partner for the two highest …

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Ladbrokes’ Sportium brand ups marketing spend

Sportium, Ladbrokes’ Spanish brand, has increased its marketing expenditure in Spain with a significant advertising push focused on its mobile products during the World Cup. Ahead of the competition the bookmaker had agreed an exclusive deal with Spanish TV channel GoITV which has been broadcasting every World Cup match to its subscribers. Advertising was accordingly stepped up across digital, television …

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