Tag Archives: SportEconomy

AgiproNews’ Italian View: Serie A sponsorship reality contradicts Luigi’s tough narrative

SBC News AgiproNews’ Italian View: Serie A sponsorship reality contradicts Luigi's tough narrative

The new Serie A season kicked off on 18 August, with Italian football clubs securing a reported €125 million in lead shirt sponsorship revenues. According to data collected by Italian sports business news source SportEconomy’s ‘football shirt sponsor index’, Serie A football clubs continue to grow their lead partnerships, which have grown year-on-year since 2015, when combined Serie A sponsorships …

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