Tag Archives: sponsorship

Fonbet nets FC Rubin Kazan sponsorship

Fonbet has strengthened its sponsorship portfolio after scoring a new, long-term partnership with FC Rubin Kazan. Under the terms of the new agreement, Fonbet’s logo will be featured on the front of the Kazan team jerseys while company branding will also be displayed throughout the team’s home games. “We’re pleased to welcome the two-time Russian champion to our sponsorship family,” …

Read More »

Creating new experiences: Fonbet on its sponsorship of the Russian national team

Creating new experiences: Fonbet on its sponsorship of the Russia national team

With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions.  For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …

Read More »

BGC highlights importance of gambling’s ‘symbiotic relationship’ with sports

BGC highlights importance of gambling’s ‘symbiotic relationship’ with sports

The Betting and Gaming Council (BGC) has emphasised the financial support that the betting industry provides for UK sports which have been hit by the coronavirus pandemic. In a submission to a House of Commons Culture, Media and Sport Committee inquiry into ‘sport in our communities’, the BGC stressed that the likes of horseracing, snooker, football and rugby league have …

Read More »

GLMS calls for increased vigilance regarding betting sponsorships

Global Lottery Monitoring Systems (GLMS) has urged industry stakeholders to ‘take strong action to protect themselves’ against the risks associated with unregulated sponsorships. Publishing ‘A study of betting operators and their sponsorship of sport’, GLMS aimed raise awareness of the ‘scope and scale of betting sponsorships’. Its research aims to ‘illustrate how some betting operators exploit these partnerships with sports …

Read More »

Campaigners call on Boris to ban gambling sponsorship in football

Problem gambling campaigning groups Gambling With Lives and The Big Step will deliver a letter to the prime minister ,Boris Johnson, today calling for an end to gambling sponsorship in football. The groups claim that football’s relationship with betting is at ‘saturation point’, with the letter to be delivered as The Big Step completes its journey from Reading to Downing Street …

Read More »

Hayley Turner OBE joins MansionBet’s horse racing team

MasionBet has announced Triple Group One winning jockey, Hayley Turner OBE, will be the brand’s newest racing ambassador. Turner has over 1,500 flat race wins and is considered one of the most successful UK female jockeys of all time. Hayley Turner OBE stated: “I’m thrilled to be sponsored by MansionBet for the upcoming season and hopefully, I will be riding …

Read More »

MansionBet becomes principal sportsbook partner of Millwall FC

MansionBet has announced a sponsorship deal with EFL Championship club, Millwall FC, making the online sportsbook an official partner. As part of he partnership, MansionBet’s logo will appear on the back of the every Millwall players’ shorts for the remainder of the season. Some of the sportsbooks staff will also be at the club’s home games, offering spectators the chance …

Read More »

Viktor Hoffmann: VBET – Sending the right message through sponsorship

In an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint.  ________________ InsiderSport: Firstly, can you tell us how much it means to be associated with a …

Read More »

EFL survey: 71% of fans comfortable with gambling sponsorship

More than two thirds of EFL supporters believe that gambling companies’ involvement in the football league is acceptable, according to a survey of more than 27,000 fans.  Furthermore, 62 per cent of fans stated their belief that the gambling industry’s involvement in football was acceptable with suitable safeguards to protect the young and problem gamblers.  Over half of supporters surveyed …

Read More »