Tag Archives: sponsorship

Campaigners call on Boris to ban gambling sponsorship in football

Problem gambling campaigning groups Gambling With Lives and The Big Step will deliver a letter to the prime minister ,Boris Johnson, today calling for an end to gambling sponsorship in football. The groups claim that football’s relationship with betting is at ‘saturation point’, with the letter to be delivered as The Big Step completes its journey from Reading to Downing Street …

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Scottish FA sponsorship deal with William Hill to end

The Scottish FA and William Hill have announced that their partnership will not be renewed at the end of the current agreement after almost a decade of working together. William Hill has been title sponsor of the Scottish Cup and Official Betting Partner of the Scotland National Team since 2011, and the national bookmaker became sponsor of the South Stand …

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Hayley Turner OBE joins MansionBet’s horse racing team

MasionBet has announced Triple Group One winning jockey, Hayley Turner OBE, will be the brand’s newest racing ambassador. Turner has over 1,500 flat race wins and is considered one of the most successful UK female jockeys of all time. Hayley Turner OBE stated: “I’m thrilled to be sponsored by MansionBet for the upcoming season and hopefully, I will be riding …

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MansionBet becomes principal sportsbook partner of Millwall FC

MansionBet has announced a sponsorship deal with EFL Championship club, Millwall FC, making the online sportsbook an official partner. As part of he partnership, MansionBet’s logo will appear on the back of the every Millwall players’ shorts for the remainder of the season. Some of the sportsbooks staff will also be at the club’s home games, offering spectators the chance …

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Viktor Hoffmann: VBET – Sending the right message through sponsorship

In an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint.  ________________ InsiderSport: Firstly, can you tell us how much it means to be associated with a …

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EFL survey: 71% of fans comfortable with gambling sponsorship

More than two thirds of EFL supporters believe that gambling companies’ involvement in the football league is acceptable, according to a survey of more than 27,000 fans.  Furthermore, 62 per cent of fans stated their belief that the gambling industry’s involvement in football was acceptable with suitable safeguards to protect the young and problem gamblers.  Over half of supporters surveyed …

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Neil Banbury: 32Red – Gambling operators can do more than just support a club’s performance on the football pitch

The English football renaissance in 2018 has been underpinned by a healthy mix of club sponsors, in which gambling companies have more than played their part, writes 32Red General Manager Neil Banbury. Just this week, 32Red renewed its term as the Principal Sponsor of Derby County Football Club. Here, Banbury tells us more about the new deal, and why gambling …

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Betway strengthens sponsorship portfolio with T20 partnership

Betway has strengthened its cricket sponsorship portfolio, agreeing a three-year-deal to become the official betting partner of the Mzansi Super League T20. The deal sees Betway become the official global betting partner of the Mzansi Super League T20, which takes place in Johannesburg, Tshwane, Durban, Nelson Mandela Bay, Cape Town and Paarl, it is broadcast live in the UK and …

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Coral extends Black Cats partnership

League one favourites, Sunderland  have announced the two year extension of their partnership with UK betting operator Coral. As part of the partnership, Coral will provide the Stadium of Light with a comprehensive match day betting service for every league and cup game throughout the 2018-19 and 2019-2020 seasons. Through its association with Sunderland, Coral aims to further strengthen its …

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Hard line on novelty markets after SunBets ‘piegate’ investigation

Marketing departments across the industry will be on full alert after the Gambling Commission announced that it would deal ‘more severely’ with any novelty betting markets which do not maintain the standards required. Tabcorp UK, which runs the SunBets operation on behalf of News International, has now had conditions around novelty betting attached to its gambling licence and been told to pay £84,000 …

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