Genius Sports and the Canadian Football League (CFL) have entered into a commercial data partnership, granting the company exclusive content for international sports betting operators. Predicted to come into effect in January 2022, the agreement will enable Genius to leverage CFL data and video content for commercial purposes including for its sportsbook partners – building on its betting distribution deals …
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Genius Sports acquires Spirable to bridge convergence between media and betting
Genius Sports has acquired Spirable in a move to bolster its data-driven video engagement capacities for all sports stakeholders. The NYSE sportstech group intends to leverage Spirable’s video platform and combine this system with its official sports data collection and distribution operations and client network to reduce costs for partners and enable ‘deeper engagement’ and ‘higher performance’. Mark Locke, CEO …
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