Better Change and RecoverMe have been working with Southampton FC on safer gambling and problem gambling treatment initiatives. The EFL Championship club announced planned programmes with the organisations at the close of Safer Gambling Week, with Better Change set to engage with fans at the St Mary’s stadium on 2 December. Southampton has a history of cooperation with Better Change …
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Southampton FC, in partnership with Sport Republic and Yolo Group, has launched ‘The Future of Football’ challenge to find and accelerate the next group of sportstech disruptors. A first-of-kind accelerator competition hosted by a Premier League football club, The Saints will welcome all “early-stage sportstech to test their solutions to innovate football and create new experiences”. Led by Yolo Group …
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Sportsbet.io has jointly announced the opening of the Saints Social Club with Southampton FC, as the Premier League team’s main club partner. The launch has been described as the ‘ultimate fan bar’ with artwork, kits, and memorabilia in celebration of a 136-year football club history, and is being supported by a ‘first-of-its-kind’ crypto fan fund. “It’s been a privilege to …
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Sportsbet.io has revealed a first time Bitcoin Hunt competition for Southampton FC fans as it continues as the club’s main partner. The online sportsbook and casino stated that it is aiming for followers of the Premier League side and the community to participate in the ‘Bitcoin Hunt-style’ competition moving forward its ongoing partnership. Joe McCallum, Director of Sportsbook at Sportsbet.io, …
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Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports. The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene. As a result of the deal, the artist will carry out a global ambassador …
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When it comes to forging new sponsorship agreements with football clubs, the most important aspect to consider is creating a strong partnership with the team while also embracing the fans. That was according to Joe McCallum, Director of Sportsbook at Sportsbet.io. In an interview at Betting on Sports Europe, McCallum began discussions by reflecting on Sportsbet.io’s first five years in …
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TLCBet has moved to strengthen its sports focused marketing operations, TLCBet has renewed its agreement with Sevilla FC. The contract extension will see the online sports betting operator continue to serve as the Asian betting partner of the LaLiga football club, with fan engagement for Sevilla in the region playing a role in the partnership. Under the terms of the …
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Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …
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Coingaming Group’s Sportsbet.io sportsbook has announced a partnership with SportCaller, aimed at expanding its long-term presence in mature and emerging markets in untapped territories. The partnership aims to combine Sportsbet.io’s multi-currency capabilities with SportCaller’s international scope and localisation operations in order to diversify fan engagement around targeted free-to-play sports games. “SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their …
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Joe McCallum, Director of Sportsbook at the Coingaming Group, takes a look at Sportsbet.io’s fresh approach to sponsorship agreements before explaining why creating a long-term, sustainable partnership with clubs is the key to success. Sports sponsorship has been under the spotlight recently, particularly when it comes to betting brands in the Premier League. When Sportsbet.io made its first moves into …
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