Tag Archives: SoLoMo

Oisin Lunny: How the market leaders are getting phygital

SBC News Oisin Lunny: How the market leaders are getting phygital

Oisin Lunny, Senior Market Development Manager at OpenMarket, takes a look at how some retail companies are bridging the gap between the physical and the digital worlds. Certain words or phrases may irritate you, but they are often useful nonetheless. SoLoMo (SOcial, LOcal, MObile) and phygital (PHYsical + diGITIAL) would be two terms that instantly raise my hackles. But, together …

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