Tag Archives: softswiss

Affilka by SOFTSWISS, the tech company’s affiliate management software brand, has partnered with 10bet to enhance the latter’s affiliate marketing strategies and market reach. Through the deal, affiliate management software will be provided to 10bet, assisting with the operator’s approach in its respective markets across Europe, Latin America and Africa. Seven brands from 10bet have already been launched through the Affilka by SOFTSWISS …

This year has been exceptionally eventful for SOFTSWISS. With new product updates and promising partnerships dominating the headlines, the company already has big plans for further expansion in 2024, according to Chief Operating Officer Vitali Matsukevich.  Speaking at the recent SBC Summit Barcelona, Matsukevich took the time out to reflect on some of the biggest announcements from this year before …

SOFTSWISS has shown its support for the global environmental initiative ‘Cleaning up the World’, joining several other companies at a campaign in Poznań, Poland earlier this month. On 16 September, SOFTSWISS representatives travelled to Poland for the 30th edition of the campaign, working with around 130 companies to help transform a significant area in the Polish city into a cleaner …

BetGames is broadening the reach of its titles after agreeing to a strategic partnership with SOFTSWISS Game Aggregator. The deal will allow the aggregator to gain access to the provider’s live dealer betting content, while also broadening the global reach and scope of the game aggregation platform. Titles from BetGames that SOFTSWISS customers will now be able to access include …

In an exclusive roundtable for SBC, Konstantin Leniniw Sivko, CS:GO Commentator and Streamer and SOFTSWISS Brand Ambassador, was joined by Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook and Marek Suchar, MD of Partnerships at Oddin.gg. The discussion focused on analytics regarding the recent CS:GO tournament in Cologne and advice for operators working on similar events in the coming months. _____________________ Konstantin …

Fair pricing, a wide portfolio of games and suppliers as well as a streamlined integration have been identified as the top priorities that igaming companies look for when partnering with a game aggregator, according to new research by Kantar. The research, commissioned by SOFTSWISS, aimed to assess how betting and gaming companies approach partnerships with suppliers before garnering opinion on …

Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, spoke with SBC News at the recent iGB Live about the key challenges facing affiliate managers in 2023 and the reasons why data is “the new oil” for igaming businesses. She dives into the need for personalisation of affiliate management platforms, before discussing the reasons why commission structures require further flexibility …

SOFTSWISS Sportsbook has become an official partner of Sportradar Integrity Exchange, a leading network for bookmakers to report suspicious betting activity This partnership aims to safeguard the integrity of sports betting, fight against corruption and offer the provision of ‘insightful reports and overviews’. Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, stated: “We are committed to maintaining the highest standards of transparency, …