If we were to look back at some of the key challenges for igaming companies in 2023, we might find that there’s been plenty of discussion around the topics of player engagement, retention and elevating the overall betting experience. But one solution that has been proposed numerous times is gamification – the idea of creating new layers of games / …
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SOFTSWISS Sportsbook has become an official partner of Sportradar Integrity Exchange, a leading network for bookmakers to report suspicious betting activity This partnership aims to safeguard the integrity of sports betting, fight against corruption and offer the provision of ‘insightful reports and overviews’. Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, stated: “We are committed to maintaining the highest standards of transparency, …
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SOFTSWISS has introduced an iframe integration to its SOFTSWISS Sportsbook, with the goal of boosting the product’s flexibility and benefits for sports betting clients. Explaining the rationale behind the development SOFTSWISS described iframe integrations as a ‘convenient way’ to launch online betting services whilst allowing firms to create individual solutions specific to their requirements. Additionally, the company highlighted that the …
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SOFTSWISS Sportsbook has set out plans to enhance levels of gamification across its platform with the launch of Hunting Tournaments. The new promotion will feature “simple rules and captivating mechanics” which it believes will help its partners to drive further engagement. “We’ve made another move to expand our portfolio of exclusive bonuses to gamify sports betting,” said Alexander Kamenetskyi, Product …
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Risk management has always been an important part of any sportsbook operation, and with online becoming increasingly prevalent, operators must be able to ensure that they can effectively identify potential risks and fraud. In an interview with SBC News, Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, takes a look at some of the challenges operators face when it comes to …
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SOFTSWISS Sportsbook has carried out a series of upgrades to the product’s back office which it believes will enable its partners to manage the overall betting process much more efficiently. Among the upgrades, SOFTSWISS has added full real-time statistics, bonus customisation options and will also give its clients access to “all projects and data related to them via one back …
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Football is still the ‘King of betting’ according to SoftSwiss Sportsbook, although the platform provider also revealed that the most popular league for its users was a basketball tournament. Publishing its results for 2021, SoftSwiss Sportsbook revealed that 38.14% of bets on its platform were placed on football/soccer matches, with basketball following at 22.62%; tennis at 16.11%; ice hockey at …
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Sports betting and platform provider Novusbet has entered into an agreement with Oddin.gg, utilising the latter’s services to expand its portfolio of esports wagering offerings. Identifying the esports wagering space as a rapidly evolving niche market that offers a ‘potentially large, mostly untapped’ revenue source for operators, Novusbet has undertaken the decision to bolster its foothold in the space. To …
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Oddin.gg has become the latest company to partner with the SOFTSWISS Sportsbook, providing the latter’s clients with access to new markets and betting opportunities. Through the agreement, SOFTSWISS Sportsbook partners will benefit from live streaming, multiple live markets as well as a selection of esports tournaments. Oddin.gg will also offer odds and risk management for esports events such as Counter-Strike, …
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The only disadvantage was its relatively recent release on the market, said N1 Partners Group Chief Product Officer Yaroslav Laptev, as he reflected on choosing the SOFTSWISS Sportsbook to grow its online gambling business. 12 months on from launching the first of its sports betting projects through Joo Sports, he told us why the flexible and simple to use solution …
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