Tag Archives: Soft2Bet

Soft2Bet has set out its stall ahead of next month’s ICE London where it will showcase its Motivational Engineering Gaming Application (MEGA), described by the company as “game-changing gamification technology”.  The firm will be hosting workshops, talks and discussions to show how MEGA’s personalisation and localisation features help drive engagement and revenues. Product Manager Olga Melnyk will be hosting the …

Soft2Bet has announced the official launch of its newest brand, Quickcasino.se, in Sweden. Looking to ‘revolutionise’ the igaming industry, the new mobile-driven gaming portal is set to offer a comprehensive platform for businesses to deliver top-tier gaming services. Yoel Zuckerberg, Chief Product Officer of Soft2Bet, commented: “Quickcasino.se represents our commitment to innovation and excellence in the igaming sector.” In detail, …

Soft2Bet has officially launched its Don.ro brand in Romania, powered by the operator’s online casino and sportsbook platform. The new site will utilise Soft2Bet’s Motivational Engineering Gaming Application (MEGA) – the group’s gamification technology that drives engagement, volumes and revenues.  Yoel Zuckerberg, Chief Product Officer of Soft2Bet, commented: “We are proud to introduce Don.ro to the vibrant Romanian gaming community.” …

Soft2Bet brand CampoBet has announced a revamp of its mobile application for both iOS and Android users. The new CampoBet SE app, said the firm in a statement, offers a “native, user-friendly experience with a host of enhanced features and a sleek design that promises to elevate the online betting experience for Sweden players”.‍‍ The revamp of the CampoBet SE …

Gamification, or Motivational Engineering as it’s known at Soft2Bet, may well make it into the top five phrases for the gambling industry in 2023. And as gaming providers look for new and innovative ways to engage with players, it’s only going to become even more popular in 2024. But how many gaming companies can honestly say they’re ‘getting it right’ …

Gamification is more than a “nice-to-have”, it drives substantial revenues and enables igaming companies to keep up with technological advances, writes Yoel Zuckerberg, Chief Product Officer at Soft2Bet.  Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to …

Entering new markets presents its own set of challenges, but navigating the ever-changing regulatory landscape within the global gambling space is something that Soft2Bet has become very adept at.  Having recently entered the Italian market, and with licences for Sweden, Greece and Romania acquired earlier this year, Soft2Bet’s General Counsel David Yatom Hay has had his work cut out for …

Martin Collins has been tasked with taking a leading role in achieving Soft2Bet’s growth plans in the international B2B betting and gaming spaces in a c-level position. The new hire will take on duties as Chief Business Development Officer at the firm, which specialises in player account management (PAM) platform services to betting and igaming operators. Soft2Bet is eyeing up …

Soft2Bet is broadening its reach into the Italian market after acquiring a Maltese company that holds a licence in the European country.  Through the strategic venture, Soft2Bet will work with Agenzia delle Dogane e dei Monopoli, Italy’s online gambling regulatory body, to stay compliant with local regulations. The igaming provider also intends to certify its platform in the Italian market, …

The last year has been a busy one for Soft2Bet, with the igaming and sportsbook solution provider entering several new markets in the first half of the year alone.  But according to David Yatom Hay (pictured, right), Soft2Bet’s General Counsel, this is just the tip of the iceberg, with big plans already in motion to pursue new, promising opportunities around …