The level of interconnectivity between sports and betting is arguably one of the strongest links any two sectors have in global business. In an age of technological and media development, this connection has never been so apparent. To gain direct insights into this increasing convergence ahead of the SBC Summit Barcelona, SBC spoke to Ivan Bešlić, Sofascore’s Chief Operating Officer, …
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Affiliate, media and marketing professionals will gather in the dedicated zone at SBC Summit Barcelona 2022 to discuss the latest strategies, trends and regulatory challenges in affiliate marketing. The exhibition floor at the Summit, which takes place at Fira Barcelona Montjuïc on 20-22 September, will feature major companies such as Bet365, CasinoGuru News, Ebet, Kaizen Gaming, Melbet, Videoslots and XL …
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Real Madrid midfielder, Luka Modrić, has become an ambassador of Croatia-based sports data company, SofaScore. In forming the agreement, on Sunday, Modrić was met by the company’s founders, Zlatko Hrkać and Ivan Bešlić who will see the La Liga player cooperate with the firm ahead of this year’s World Cup. In particular, the football scores and livescore provider has focused …
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The betting and gaming industry has undergone a number of significant developments and trends in 2021, and data in particular has become substantially more important as the sector continues to shift towards online verticals. In a Q&A for SBC Leaders, Daniel Jurilj, Head of Sales at SofaScore, detailed why mobile app usage and data-driven strategies are becoming all the more …
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SofaScore, the live score specialist, is set to exhibit at a betting and gaming industry event for the first time when it takes part in next month’s SBC Summit Barcelona. The Summit takes place on 21 – 24 September, when senior executives and key decision makers from international sports betting operators will gather at Fira de Barcelona Montjuïc for a …
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Sports data, insights and analysis provider, Sportradar, will launch its new full-service marketing suite for sports betting stakeholders, ‘ad:s’ – which aims to streamline business operations, delivering better defined/tailored marketing strategies. The service will provide bookmakers with a plethora of marketing solutions that aim to eradicate waste and whilst optimising ‘targeted spend’ dynamics on verifiable prospects that produce measurable results for sector …
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As the way that sports betting is consumed by punters continues to change, Zlatko Hrkac, co-founder at SofaScore, believes that the modern fan now requires an app that is more than just scores. Hrkac claimed that with betting operators now offering markets on specific player and team statistics, the trend of football fans wanting in depth detailed data about the …
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