Italian gambling operator Gruppo SNAI (SNAI) will push its 2017 digital marketing campaigns utilising Betgenius data and player engagement services as the firm looks to increase player acquisition capabilities of its online sportsbook Snai.it. Following an industry review, Betgenius has been selected as SNAI online sportsbook partner to help accelerate player acquisition and growth through a multi-faceted digital marketing campaign. …
Read More »Tag Archives: SNAI
Nomination deadline extended for SBC Awards 2016
SBC has decided to extend the nomination deadline for the SBC Awards 2016 by another week. Companies now have until Tuesday 1st November to put themselves forward for one or more of the 15 awards created by SBC to recognise industry excellence in 2016. This means the nomination stage for the SBC Awards 2016 will get a ‘Halloween night’ finale. …
Read More »SBC recognises new industry talent with Rising Star award
SBC will crown the inaugural Rising Star in Sports Betting at the SBC Awards 2016, which will be held on December 7 at Under the Bridge nightclub. This prestigious award has been created to recognise the most prolific emerging operator or affiliate in the sports betting industry. Andy McCarron, Managing Director at SBC, said: “We are particularly excited about crowning the …
Read More »Is your company a ‘hard hitter’ in the sports betting industry?
SBC is inviting the ‘hard hitters’ in the sports betting industry to put themselves forward for one of 15 awards created to recognise excellence in 2016. If you feel your company deserves special recognition this year, make sure you get your nomination in before October 25. The SBC Awards 2016, which will be held on December 7 at Under the Bridge …
Read More »Argyll Entertainment sponsors star hostess Hayley McQueen for SBC Awards 2016
Award winning producer and TV sports presenter Hayley McQueen is to present the SBC Awards 2016 on Wednesday 7th December. Argyll Entertainment, the company behind the Alan Brazil-branded BetonBrazil sportsbook, has been confirmed as the sponsor of the evening hostess. McQueen, a familiar face to viewers of Sky Sports News HD and Sky Sports’ football coverage, will be opening the …
Read More »BOS – Future Sports Betting – Millennial Targeting
Marathonbet CEO Viktor Hoffman has touched upon the difficulties the industry has dealing with ‘millennials’ and the different approach that might be needed to attract this youthful demographic. Speaking at a betting conference last week, Hoffmann discussed how to engage millennials, commenting: “Millennials might spend less but they engage more. They’re generally more on mobile which tends to mean less …
Read More »Fabio Schiavolin – Future Sports Betting: Industry still learning and must not shy away from innovation…
Speaking at BOS, Fabio Schiavolin the CEO of Italian gambling operator SNAI stated that amid industry mass industry consolidation, stakeholders and leadership should not shy away from ‘innovation’. Schiavolin is currently heading up the merger integration of SNAI with Italian gambling technology firm Cogemat (€150 million deal announced May 2015). The CEO stated that he viewed the merger as a …
Read More »The Hayemaker signs up for Betting on Sports 2016
David ‘Hayemaker’ Haye, a former boxing World Champion in two weight divisions, will be one of the headline panel speakers at the Betting on Sports conference on 15-16 September, organised by SBC Events. David Haye will be alongside Adam Roland from Heavyweight Sports, and Stuart Tilly from Argyll Tech, the operator behind the new Alan Brazil branded sportsbook BetonBrazil, to …
Read More »Gabriele del Torchio resigns as SNAI Executive Chairman
Italian gambling operator Gruppo SNAI (SNAI) has confirmed that Executive Chairman Gabriele del Torchio has resigned from his governance role for undisclosed reasons. Updating the market, SNAI detailed that Torchio will depart the company on 13 June and has chosen not to keep his position within the company board. The former Chairman of Italian airline Alitalia, Torchio had joined …
Read More »SNAI adds eSports betting inventory in partnership with Betradar
In partnership with Betradar market and data services, betting operator SNAI becomes the first Italian bookmaker to offer eSports betting services to consumers. Announcing its Betradar partnership yesterday, SNAI will enter the fast new industry segment with an estimated global wagering market of $23 billion by 2020. Offering a comprehensive eSports wagering service, Betradar will service SNAI with pre-match and …
Read More »