SBK, the sportsbook app of Smarkets, has launched a dedicated NFL podcast series which will be hosted by US sports expert and broadcaster Nat Coombs. Launched ahead of the NFL 2022/2023 season, which commences on 8 September, the ‘SBK Edge Rush’ podcast will be showcased on The Nat Coombs Show channel and will feature special guests and odds from SBK. …
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Entain defends post-2020 social responsibility record against UKGC penalty
Having been charged £17m for social responsibility and anti-money laundering shortcomings dating back to 2020, Entain has outlined its efforts in this area and approach moving forward. Split between the group’s LC International Limited web business and Ladbrokes Betting & Gaming Ltd retail operation – charged £14m and £3m respectively – the Commission’s penalty has been accompanied by additional licence …
Read More »Smarkets ‘fully accepts’ £630k Gambling Commission penalty
The UK Gambling Commission (UKGC) has handed out its latest penalty for social responsibility and anti-money laundering breaches, charging online operator Smarkets. A penalty of £630,000 was dealt to the Malta-based firm, which operates the SBK sportsbook, for failing to carry out ‘adequate’ source of funds checks as well as identifying or interacting with at-risk customers. Of significance to the …
Read More »Jason Trost, Smarkets: Calling out the betting big boys’ customer service shortcomings
Setting yourself out from the competition is one of the core goals of any marketing campaign, but Smarkets’ SBK sportsbook took this a step further last month by directly calling out its business rivals. Explaining the method behind the madness, Jason Trost, Smarkets’ Founder and CEO, argued that customers are becoming disillusioned with the experience offered by some of bettings’ …
Read More »Jason Trost fronts debut advert of SBK ‘rewriting the sportsbook’ campaign
Smarkets has declared a ‘full assault’ on all UK bookmakers launching its new nationwide multi-channel campaign promoting its SBK sportsbook. Launched this Monday, under the title of “SBK – The ad we weren’t allowed to make, but we made it anyway” – the campaign sees Smarkets CEO Jason Trost ‘take direct aim at SBK competitors’. The campaign was developed by …
Read More »Smarkets: Truss leads Sunak in Tory Leadership final two
Following a last round of ministerial votes submitted to the 1922 Committee, the Conservative Party has summoned its final two tributes for Party Leadership – with the winner to replace Boris Johnson as Britain’s next Prime Minister. Triggered on 8 July, a leadership race that saw ten MPs submit their bids to enter the Tory leadership coliseum has seen contenders …
Read More »Bookies Corner: Pricing a Tribal Affair…
Following PM Boris Johnson’s resignation, the Conservative Party has begun whittling down the field of leadership contenders to a final two candidates, as Britain’s next PM will be chosen by the Tory’s 200,000 party members. Observing candidates party pledges and courtship of members’ votes, how have bookers priced a tribal and sadistic affair… SBC gets the bookies lowdown! _________________ …
Read More »Smarkets chooses DC as East Coast home for US expansion
Smarkets has opened a new office in the metro area of Washington DC to boost its East Coast US presence and commercial capacity. The DC office will serve as a commercial hub led by recently appointed US General Manager Sheldon Hanai, who leads the build-up of Smarkets operations and business development resources for its planned US expansion. “An East Coast office has …
Read More »Punters smell Boris’ blood but remain cold on exit method & weak successors
Trading teams report on a roller-coaster 24-hours repricing UK political markets, as once again Boris Johnson’s future as PM is on the brink of a total collapse. Peak betting activity was triggered yesterday afternoon, as news broke of the double whammy of senior resignations led by Health Secretary Sajid Javid, who was quickly followed by Chancellor Rishi Sunak. Handing in …
Read More »Newsnight places gambling reform conflicts under the spotlight
Last night, the long-awaited conclusion of the UK government’s review of the gambling industry was put under the spotlight by Newsnight – the BBC’s flagship news and current affairs review programme. Dedicating a 30-minute segment to “the government’s rethink of gambling laws”, Newsnight reported on the “cost of gambling addiction and opportunities for reform”. Led by BBC correspondent Anna Collison, …
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