“There is no ‘esports consumer.’ It’s much wider than that, with there being CS:GO consumers, DOTA consumers and so on” stated Adam Savinson of Win Technologies – Betway Group as Betting on Esports 2017 got underway. Discussing who an esport consumer is Mr Savinson added: “You need to know to cater for their own communities, with esports being different to …
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Mansion – launches ‘Are You Ready’ campaign for brand new Casino.com
Following the rebrand and relaunch of its legacy assets Casino.com this March, online gambling group Mansion has announced that it has launched its supporting Casino.com UK TV advertising campaign. The TV campaign ‘We are Ready to Play, Are You?’ will launch on Monday 24 July on selected Sky UK channels. Commenting on the UK campaign, Mansion marketing detailed that it …
Read More »Major Shake-up! Sky changes sports subscriptions & content strategy
Ahead of the start of the 2017/18 English Premier League season (12 August), main broadcaster Sky will move to scrap its individual sports channels, with a view of streamlining its content and viewer paid subscription packages. Seeking to boost its subscriptions, the broadcaster will retire its Sky Sports Channels (1,2.3, 4 & 5) creating new ‘sports-themed’ package options for customers. Sky’s …
Read More »Sky & ITV invest in 24hr eSports channel Ginx TV
UK broadcasters’ ITV and Sky have made their first moves into the burgeoning eSports market by investing in 24-hour video gaming channel Ginx TV. ITV and Sky have each invested £1.5 million in Ginx TV for a reported 16.5% stake in the company. Furthermore, as investors the broadcasters will be given first rights to increase their shareholdings in the TV …
Read More »Betfred brings Sky Sports to its UK high-street shops
Betfred has agreed a multi-year deal with Sky to show Sky Sports in all of its 1,360 UK high-street shops. The complete portfolio of seven Sky Sports channels, including Sky Sports News HQ and Eurosport, has been available to customers in Betfred shops since 1 July. Mark Stebbings, Managing Director of Betfred Retail, said: “Exciting live sport and a great …
Read More »MD Crispin Nieboer confirms William Hill Online restructure
Crispin Nieboer, MD of William Hill Online, has confirmed his top team and set the key priorities for the business as it begins its next phase of development. CEO James Henderson confirmed Nieboer’s appointment as MD in May, a role he had held on an interim basis since January. Prior to joining William Hill as Director of Corporate Development in …
Read More »Sky and ITV invest in Ginx TV’s 24 hour UK esports channel
The latest esports development in the UK has seen Ginx TV announce a notable change of direction in that it’ll rebrand to Ginx eSports TV as of June 23rd. This will be a 24 hour channel in partnership with television juggernauts Sky and ITV. Channel 470 in Sky’s Sports section will be its home meaning it’ll gain exposure to 23 million households …
Read More »William Hill ‘well-positioned’ for point of consumption tax
New William Hill CEO James Henderson believes that the UK’s biggest bookmaker is well placed ahead of the introduction of the point of consumption licensing later this year. Speaking at the firm’s interim results, Henderson was quite bullish about Hill’s position, certainly compared to some of its competitors. He commented: “I think the numbers are strong. The underlying growth, even …
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