Tag Archives: Sky Sports

InCrowd’s John O’Connor: Learning from the success of our World Cup FTP game

O'Connor - InCrowd

Back in July, we sat down with John O’Connor, head of business development and sports betting at InCrowd, to chat about InCrowd’s partnership with Sky Sports to deliver a World Cup game that would raise anticipation levels ahead of the kick-off in Russia. After perhaps the most successful World Cup of all time in regard to global engagement and social …

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Sky Sports lands Ascot broadcasting coup

Ascot Racecourse and At The Races has revealed that from March 2019, Ascot will be broadcast on Sky Sports Racing, with At The Races also managing UK streaming for betting rights of the racecourse. The agreement, which will run until at least 2021, will see Ascot join Sky Sports Racing’s strong global rights portfolio, which includes the Boodles Chester May …

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InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands

InCrowd

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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High Stakes… World awaits Rupert Murdoch’s move on coveted Fox

Speculation and rumour are rife in the world of media and entertainment, as Rupert Murdoch controls the destiny of warring US giants Comcast and Walt Disney Co. Last week UK Culture Secretary Matt Hancock delivered the UK government’s long-awaited verdict to allow Murdoch’s 21st Century Fox to acquire European digital broadcaster Sky Plc for £12 billion. Hancock and DCMS have …

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Amazon nets landmark Premier League deal

From 2019/2020, Amazon has agreed a three year deal to stream 20 Premier League games a season after securing the league’s final broadcast package. The US tech giant has thrust itself onto the lucrative Premier League broadcasting stage, alongside Sky Sports and BT Sports, with it winning the broadcasting rights to the a first midweek set of fixtures in December, …

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William Hill commits to extended PDC Darts World Championship

William Hill has reaffirmed its commitment as title sponsor of the Professional Darts Corporation (PDC) World Championship, as the Alexandra Palace held showpiece undergoes record breaking expansion. Extending its contract with darts flagship tournament through to 2022, an increased field of 96 competitors are to battle it out for its largest ever prize pot of £2.5m, which will see the …

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InCrowd develops tailored Russia 2018 predictor game for Sky Sports

Sports games developer and audience engagement specialist InCrowd has announced that it has developed a ‘World Cup Russia 2018’ predictor game in partnership with Sky Sports UK. Teaming up with the sports broadcaster, InCrowd has launched its ‘Road to Moscow’ game available through Sky Sports mobile and desktop devices (http://www.skysports.com/roadtomoscow) The “Road to Moscow” predictor will allow fans make predictions …

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Sky Sports Racing gets exclusive Breeders’ Cup rights

It has been announced that Sky Sports Racing will broadcast the 2019 and 2020 events exclusively live following the launch of the new HD, dedicated racing channel. In addition, At The Races (“ATR”) will broadcast the 2018 edition of the Breeders’ Cup World Championships exclusively live in the UK and Ireland. Under a new partnership, ATR/Sky Sports Racing will have exclusive …

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Starting orders… Sky Sports prepares for launch of dedicated racing channel

Sky Sports is set to launch ‘Sky Sports Racing’ , which will replace ‘At The Races’ as the digital broadcaster’s dedicated horseracing channel. The new racing channel becomes the UK broadcaster’s eleventh ‘dedicated sports channel’, and will feature +650 UK fixtures as well as exclusive international racing content. Entering 2018, Sky UK confirmed that it would expand its racing content having taken …

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