Tag Archives: Sky Sports

UK launch tops DAZN’s global billing

Leading sports OTT streaming platform DAZN will launch its services within the UK this May, seeking to disrupt the status quo of UK sports broadcasting. Closing Monday 2 March trading, DAZN published a statement detailing the firm’s next phase of growth in which the OTT platform will enlarge its presence within 200 countries. A UK debut is reportedly top of the …

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Sky and BT prepare for Champions League media rights battle

Sky Sports is expected to rival BT Sports for the television rights to the UEFA Champions League (UCL) and Europa League, with bids set to be submitted today for the 2021 to 2024 broadcasting rights.  Sky has previously stated that due to the importance of Premier League rights, the Champions League isn’t a crucial extension of its portfolio. However, following …

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Betfred extends Rugby League’s Championship and League 1 sponsorship

Betfred has strengthened its commitment to the Rugby League’s Championship and League 1 competitions after extending its sponsorship with the tournaments for a further two years.  As part of the sponsorship extension, the bookmaker has pledged to ‘more than double’ its financial contribution to the game outside of the Super League, confirming that it will sponsor all three professional tiers …

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Sky Bet bolsters fan engagement by backing Sky Media YouTube shows

Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …

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Sky Sports weighs up opening instant Premier League highlights

UK media reports that Sky Sports is considering publishing instant Premier League match highlights on YouTube. Sky Sports maintains the Premier League’s ‘clips package’ as part of its £3.6 billion 2018 broadcast rights renegotiation, bolstering audience engagement for its revamped ‘Sky Sports Football’ network. The digital broadcaster is reported to be reviewing whether to open its arrangement with the Premier …

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InsiderSport: Is it time to eradicate football’s ‘3pm blackout’?

This season’s transformation of UK football broadcasting has led to the resurfacing of a television coverage issue that has been taken at face value for over 60 years now. InsiderSport details why the ‘3pm blackout’ was introduced, as well as what its role is in the modern game. Does it simply represent a broadcasting hindrance, or is it an imperative …

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Matthew Imi – Sky Sports Racing will deliver new prospects for horseracing

Hosting a special press briefing at its headquarters in Osterley, Sky UK has presented its ‘Sky Sports Racing’ broadcast team seeking to ‘deliver the strongest vehicle promoting the sport of horseracing’. Last May, Sky UK  announced that it would rebrand and revamp its At The Races horseracing media subsidiary, moving to launch Sky Sports Racing as its eleventh dedicated sports …

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SBC’s On The Ball – Chelsea, The EFL and Real Betis

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Chelsea’s expansion efforts as well as a dispute over EFL broadcasting rights. Sky Sports nets EFL broadcasting extension This week, Sky Sports announced an extension to its partnership with the EFL, however the record …

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